authentic brand amplification

Public relations / media relations

Verde built its reputation in PR and earned media support services through an integrated approach with our clients’ sales and marketing goals, immersion in the outdoor / active lifestyle markets, and plain old hard work. Our creative, targeted communications strategies deliver consistent results.

Wondering if public relations is still relevant for your brand? The short answer is yes. 

 To be seen and heard effectively in this noisy, omnichannel world, public relations is more critical than ever. A cohesive public relations and brand communications strategy creates heightened awareness that generates leads, and the connection that drives sales.

While strategic  media coverage remains a top goal and KPI,  public relations today also weaves storytelling, brand engagement, and platform prioritization to leverage those placements into positive stories with conversion points that are both persistent and value-laden. (Or at least that’s how we practice it at Verde!) 

There are so many venues by which to gain traction with your consumer today (social media, paid media, etc.). Verde will not only help prioritize those traction points, we will link and prolong the returns on all of your traction- and conversion-generating efforts. 

Three Ways PR Fuels Omnichannel Success

by Verde founder and CEO, Kristin Carpenter

1. When proactive, creative and consistent, PR results deliver proof of concept. PR builds trust through effective media placements, proper platform selection, and conversion techniques that keep your customers in the ecosystem you’ve created.

2.  Visibility continues to be a key output of great public relations. Exceptional PR, however, elevates visibility to attention. When trust is attached to attention, a brand becomes part of a consumer's identity. 

3. The hardest PR work begins after the placement is solidified. Repositioning, syndicating, and/or optimizing placements via social media and beyond is how Verde amplifies return on investment and attention longevity. 

In addition PR hits and awards will help increase conversion. Check out our infographic>

Verde’s team has unmatched market fluency thanks to our background in journalism, active participation in the sports we love, centered in places we love to live. Our offices are in the heart of the outdoor community including Boulder, Co; Durango, CO; Jackson Hole, WY; Seattle, WA; and Bend, Oregon. Feel free to give us a ring!