Watching “sh*t” = Winning sh*t

From the cutting room #ORShow floor, we brought you a couple videos capitalizing on the “Sh*t People Do/Don’t Say” meme. Ours is a close knit industry so we weren’t too surprised at the positive reception OR attendees and outdoor industry folk have given the videos. Being the self-effacing PR people we are, we especially loved the creativity and poignancy of Mr. Elevation Outdoors magazine-himself, Doug Schintzspahn’s, quip in the *Sh*t People Don’t Say” vid:

me and a bunch of journalists are going to take a bunch of PR people out to dinner…

At nearly 2,000 views on YouTube, we want to help the video reach that milestone while rewarding you with some “sh*t”; some cool, limited edition sh*t ;) .

We’ll pick a winner (determined randomly) from someone who retweets our contest Tweet; winner will come away with the following, fantastic (mostly) Verde branded prizes…and one specially chosen mystery gift from one of our clients.

Some free Verde sh*t

Prizes include: temporary tattoos, a pen, and…wait for it…Verde lip balm. And a really cool regifted tiny toy from Japan.

When our video hits 2K views we’ll give the Tweeter a shoutout and the prizes.

For actual, legitimate Outdoor Retailer content, please check out Doug and Cameron’s Daily video highlights on top products from the show here: http://www.elevationoutdoors.com/category/winter-or-retailer-2012/

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Was it a Mirage? Or Was It ‘The Greatest Media Trip Ever’

I want to say it out loud: Media are royalty and always will be. As a former journalist, I feel this in every cell of my body and it drives Verde’s service on a day-to-day basis.

Such a fact can make it tough when it comes to designing a media event. Actually, it can make the process down right scary. It’s like trying to create a media trip for Kate and William in Scotland – where haven’t they been and what haven’t they done? These media, who know a thing or two about gorging themselves on untracked powder and being shuttled all over the world to experience the best the mountains can offer in terms of pretty fabulous trips, are not exactly easy to “shop and plan” for.

We sat in Dan Nordstrom’s office (OR’s CEO and owner) together at Outdoor Research (OR) in Seattle this past April, wondering what the H we could do to woo our media friends and concurrently have them “get” the future of OR. We knew it would be about experiencing something mind-blowing together in the backcountry, we just didn’t know what would suit our brand best. …

Our presentation at Outdoor Retailer drove the fact home that Outdoor Research is the brand for those of us who work and play equally hard. The OR customer tools around online just drooling over new lines, new destinations and following storms while we are not “working.” We plan our trips ad nauseum and savor every moment we’ve worked for to time off from obligation and work; we cherish the gear that gets us out there. Outdoor Research is that gear. …

What vehicle could possibly deliver our OR vision to the working media?

Working with Dan (the owner of OR) allows a bit of leeway; he’s just as addicted to skiing and climbing as any of us. He’s built a team that parallels this prioritization in life. But there’s something unique to this equation. …. Dan has his own plane.

We knew we needed to use this for the media. Why not pick up a group of media from Salt Lake City and fly them to a surprise destination, wherever the snow was best, on Day 4 of ORWM? Then, we all thought excitedly, we could fly them to SIA. … After two and a half days of complete powder hedonism. …

It became the plan.

Image by Sally Francklyn

As of today, Tuesday, January 24, the media trip has gone ‘well.’ In fact, it’s been referred to as “the greatest media trip ever,” which makes us proud. We were able to show our royal media comrades a good, memorable time!

Just so you can feel part of this (we are all living vicariously this week, and figured you might want to as well) Here’s the itinerary:

- Media board Dan’s private plane to Teton Village on Sunday
- Media check into Alpenhof Sunday night
- Monday morning comprised an early tram to ski the Jackson sidecountry with hired guides. Five feet of snow in three days. Overhead, blower powder. … It really couldn’t get any better.
- An evening dinner at the Snake River Grill (which doesn’t suck).
- Apres Snake River Grill Jackson Cowboy Bar.
- On Tuesday, the media boarded a bus out to Grand Targhee for cat skiing. Blue bird. …  Untracked powder runs.
- Wednesday, today, media are invited to either “work” or do some laps on Glory Bowl (hmm. … check email, or powder, check email, or powder?)
- Wednesday afternoon, media are flown to SIA to attend the trade show. Harsh reality, we know.

Outdoor Research has put its stake in the sand, or five-feet of powder, with this media trip. We couldn’t be more psyched for the delivery mechanism of the OR message: Jackson Hole mid storm cycle, Grand Targhee in blue skies and great friends getting after it. It’s not every company that can pull an experience like this together – it takes authenticity, a bit of dirt bag and vision, and Outdoor Research has all of these in spades.

 

 

Posted in Outdoor, PR 360, Snowsports, Uncategorized, Verde Business, Verde Culture | Tagged , , , , , , , , | Leave a comment

Verde PR Turns 10 – Reflecting on Why We Do What We Do

After returning from Outdoor Retailer Winter Market 2012, CEO and founder Kristin Carpenter-Ogden writes on our founding client and talks about OR this year through the prism of why she got into this business in the first place and where we’re going.

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In 2012, Verde PR turns 10-years-old. A lot has happened in that decade in my life personally, in brand communications, in the outdoors markets, and in the world. No surprise there really.

What is a surprise is how a client can keep you on track and remind you of why you got into business in the outdoors markets in the first place. Our founding client,Metolius, did just that for me at this past week’s Outdoor Retailer Winter Market, 2012.

There are many facets of my work as a PR person that I miss as my role at Verde has grown over the past decade; doing the media appointments at the shows is a case in point. At this year’s Winter Market, I was able to be in-booth again for Metolius and it was one of the BEST trade shows I’ve had because of it. … Why? Here are the reasons:

1 - The people: The people at Metolius are long-time employees; many of us go back over ten years in the industry together. More importantly, many of the long-time team of employees at Metolius are legendary in the climbing world. But you’d never know it because they don’t spray about it. … Those who know, just know about it.

Working a trade show with Metolius is very different than working a trade show at a larger enterprise. Do they want to do a great job? Yes. Do they want to have fun and make you laugh at every appropriate opportunity? Yes. I laughed so hard, in fact, that I thought I pulled a muscle in my stomach on one occasion. Tears would stream down my face. … It’s been a really long time since that’s happened at a trade show. …

Read the whole post at KCO’s blog, The Mountain Diva: Metolius Keeps it (and me) Real Outdoor Retailer Winter Market

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OR Winter Market: S*** People Do (and Don’t) Say

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