Connections in real Life

Event creation and activation

In an increasingly digital world, consumers are seeking connections in real life. There is a growing  desire for tangible experiences, especially among Millennials and Gen Z.

Verde’s events division creates and manages memorable experiences -- of all varieties and sizes -- that are designed to build brand advocates and promote buzz. 

In return, your brand receives that magical goal of differentiation in a crowded marketplace and positive association in your audience’s mind. Plus, successful events are the gift that keeps on giving. Executed well, they will gain additional traction and reach through branded content, video, images, social shares, and strategically selected hashtags. 

Activity and connection (with nature, with other people, with oneself) are the soul of the outdoor and active lifestyle markets. We can talk about skiing all day long, but until someone experiences the unfettered joy of floating effortless turns down an open bowl in a foot of untracked powder...well...it’s all just words. 

While we wish we could guarantee 12 inches of fresh snow, or a perfect swell, or bluebird days for your event, controlling nature is a little outside our scope of services. What we can promise is that the value in welcoming people to experience your product and your brand ethos in person will create a stronger bond than even the wittiest tweet. 

From international adventures with top-tier media and influencers to grassroots activations with local consumers, events have been part of Verde’s DNA since we began. Our calling card is goal-centered, on-brand, and creative. 

We understand that experiential marketing and branded events can be difficult to quantify. What kind of event is a fit? How do we promote it? With whom should we partner? How can we show return on investment? These are normal and welcome questions, so bring ‘em on. The answers will help determine the value of an event for your brand, and shape our recommendations around strategy, logistics, and activation.