MISSION | VISION | VALUES
We inspire and enable more people to get outside
We envision a diverse and inclusive world of outdoor enthusiasts representing a full spectrum of adventure
By infusing our professional skills with our personal passions, we have the opportunity to connect ALL people to the brands, products, and support they need to safely enjoy the outdoor world. We work toward this vision everyday because we believe brands can be vehicles for positive change. We also believe that individuals who experience the natural world are more apt to be good stewards of it.
People
We strive to build careers, not just jobs.
We believe in fortifying a “people-first” work culture that supports well-being and health.
We value our relationships with one another, colleagues, clients and consumers.
Passion
Our professional work is elevated by our personal passions for the activities we love, the social justice we advocate for, and the places we work to protect. We are enthusiastically committed to supporting and amplifying our clients’ efforts to effect positive change.
Building emotional connection is more than a valid communications strategy; it’s the cornerstone of enduring relationships between humans, brands and consumers, and people and the planet.
Image provide by SCARPA, mural by Thomas Evans.
Principles
We value integrity and authenticity.
We value transparency and honesty in our interactions and communications.
We believe ALL individuals should feel safe in the outdoors and the outdoor recreation industry.
Image provided by Outdoor Research.
Professionalism
We aim to be the most sought-after agency in the outdoor industry for employees and the brands we work with.
We embrace change and evolution, and foster a culture where big ideas are welcome.
As our own business and as a partner to our clients, we must be part of the solution around greater diversity, equity and inclusion in the outdoor recreation industry.
Image provided by MSR.
Verde’s diversity statement
At Verde, we are committed to promoting diversity, equity, and inclusion, especially in the outdoors. We recognize that the outdoor industry has not always been accessible or welcoming to all. We strive to change that through our work with our clients and media partners who have broad reach, as well as through our internal work as an agency.
We believe that everyone should have the opportunity to experience the mental and physical benefits of nature, regardless of their race, ethnicity, gender, sexual orientation, age, ability, or socio-economic status.
We are dedicated to amplifying diverse voices and stories in the outdoor industry, and to working with organizations and individuals who share this commitment. We strive to create a team that reflects the diversity of the communities we serve, and to foster an inclusive and respectful work environment.
We are committed to continuous learning and growth, and to using our platform and influence to advocate for equitable access to the outdoors for all.
Our dedication to ongoing development extends to utilizing our influence and resources to promote equal opportunities for all individuals to experience the outdoors, not only within our own organization but also among our clients and partners. We aim to facilitate their growth and progress towards this objective and their own inclusion goals.
Verde is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, disability, marital status, or status as a U.S. Veteran.