Channel Mastery Podcast - Ep. 202: Alison Tetrick on Women's Cycling, Zwift, WATCHTHEFEMMES & more

featuring

Today’s guest is Alison Tetrick - a professional cyclist, biochemist, storyteller, and entrepreneur. Alison is also a global ambassador focusing on brand activation, product development, and innovation. Alison believes sports, science, and stories can make a powerful difference in changing the world and loves to do the work to make it happen. She is passionate about creating opportunity, education, and access to cycling for all through scholarships and community engagement.

You’ll hear how Alison was inspired to start cycling by her 60-year-old grandfather, her appearance on The Move podcast and partnership with Lance Armstrong, the new world that is opening up for women in cycling, and her hopes, thoughts, and plans for the future of the sport.

The Channel Mastery podcast is brought to you by Verde Brand Communications, a consumer-centric brand strategy and communication agency serving the outdoor recreation industry. Your host is Kristin Carpenter, Chief Strategy Officer, Founder and Chair at Verde Brand Communications. Channel Mastery is sponsored by our partner Life Time, Inc., owner of the Sea Otter Classic and producer of the Sea Otter Classic Summit outdoor recreation executive gathering.

show sponsors

The Channel Mastery podcast is presented by Verde Brand Communications, a consumer-centric brand strategy and communication agency serving the outdoor recreation industries. We are also grateful for the sponsorship and partnership of Life Time, Inc., owner of the Sea Otter Classic and producer of the Sea Otter Classic Summit outdoor recreation executive gathering, taking place April 17-19, 2023, in Monterey, Calif. Learn more at Seaotterclassicsummit.com.