Welcome to verde brand communications
Agency capabilities
Thank you for your interest in Verde! Read below to get to know us!
Verde was founded by journalists. The company is rooted in the idea that powerful storytelling powers emotional connection for specialty brands.
Since 2001, Verde has continued to evolve and is now a renowned brand communications agency known for its strategic, high-touch client service, results-driven approach, creative impactful campaigns and industry leadership.
Verde at a glance
We are a full-service, female-owned brand communications agency
We’re a team of 15-plus professionals with offices in Boulder, Seattle, Durango, Louisville, Jackson Hole, and beyond
We have the same tools and subscriptions as much larger agencies but with a more nimble, specialty market approach
Our fluency in the bike, endurance, snowsports, nutrition & beverage, and outdoor markets is a direct result of our authentic commitment to sports we love
What we value most is partnerships. We are partners to our clients, journalists, influencers and end consumers. We push the envelope to keep our clients visible and memorable in the ever-evolving world of media and communications.
We are also athletes and adventurers with a shared passion that continues to lead us to evolve and further our core capabilities; it’s why we are based where we are and why we get the results that we do for our clients.
MISSION | VISION | VALUES
To inspire and enable more people to get outside.
We envision a diverse and inclusive world of outdoor enthusiasts representing a full spectrum of adventure.
By infusing our professional skills with our personal passions, we have the opportunity to connect ALL people to the brands, products, and support they need to safely enjoy the outdoor world. We work toward this vision everyday because we believe brands can be vehicles for positive change. We also believe that individuals who experience the natural world are more apt to be good stewards of it.
Learn more about Verde’s Mission, Vision & Values.
People
We strive to build careers, not just jobs. We believe in fortifying a “people-first” work culture that supports well-being and health. We value our relationships with one another, colleagues, clients and consumers.
Passion
Our professional work is elevated by our personal passions for the activities we love, the social justice we advocate for, and the places we protect. We are enthusiastically committed to supporting and amplifying our clients’ efforts to effect positive change. Building emotional connection is more than a valid communications strategy; it’s the cornerstone of enduring relationships between humans, brands and consumers, and people and the planet.
Principles
We value integrity and authenticity. We value transparency and honesty in our interactions and communications. We believe ALL individuals should feel safe in the outdoors and the outdoor recreation industry.
Professionalism
We aim to be the most sought-after agency in the outdoor industry for employees and clients. We embrace change and evolution, and foster a culture where big ideas are welcome. As our own business and as a partner to our clients, we must be part of the solution around greater diversity, equity, and inclusion in the outdoor industry.
This is our
passion. It’s
what we do day
in and day out,
professionally
and personally.
Services
Integrated communications for passion-driven brands
The Verde advantage
Full Service
From conceptualization to execution, Verde leads the charge. We fully integrate our campaigns to boost a brand’s existing channels - earned, owned and paid.
Digital First
The way in which people get their news has changed. Verde is ahead of the curve, widening our network to include digital, social and influencer media contacts.
Deep Roots
Over the last two decades, Verde ‘s team has built a golden rolodex of influential editors/writers serving endemic and broader audiences.
Result-Centric
PR is pointless if it doesn’t ultimately drive results. Our expertise lies in turning coverage into conversions by optimizing hits to boost search, increase revenues.
Our people
You can’t fake passion. Verde’s authentic voice is derived from our team’s genuine love of the outdoors, connecting with the rivers, mountains and blue skies that surround us. We can walk the walk as well as talk the talk.
A key Verde differentiator is the level of ongoing senior level strategy our clients receive. Our brands have access to Verde’s broader leadership team during the initial onboarding process with ongoing, proactive account management typically performed by team members at the Director, Account Manager and Account Coordinator levels.
We partner with the industry’s leading brands
Verde’s client roster contains a diverse portfolio of brands across different categories. Verde has helped needle-moving outdoor brands grow their media presence in industries such as endurance, events, run & cycling, ski & snowboard, hook & bullet, hike & backpacking, climb, camp and more.
Below is a snapshot of brands we are proud to work with or have worked with in the past.
For the most up to date client roster, please check out our client roster here.
Our approach to media
Putting your brand in front of the right audiences
Integrated PR & media relations
The digital age has revolutionized the way in which we communicate; however, the basic building blocks of effective brand communications remain the same: powerful storytelling.
Verde pioneered an integrated approach to PR/media relations long before larger, more slow-moving agencies took stock of the rapidly changing media landscape and the ways in which consumers now research products/brands.
With nearly two decades spent refining and growing this “digital-first” approach to brand communications, Verde has perfected the art of landing high-value media hits and then optimizing this premium coverage across a brand’s earned, owned, and paid media channels, with an ever-present focus on boosting search rankings, growing engaged audiences, and ultimately driving conversion.
Thought leadership &
brand strategies
Verde navigates and guides our clients through the ongoing changes in how consumers discover, engage with, and buy from brands through multiple channels. No other agency offers the level of strategic support and leveraged results that Verde does.
Verde’s senior leadership works hand-in-hand with our brands’ sales/marketing teams to ensure year over year and quarterly business goals have been clearly defined and that all integrated PR/media relations efforts map back to these agreed-upon benchmarks.
Verde has a wide range of experience with clients both big and small, as well as at every stage of business development from startups to legacy brands. The agency is also extremely adept at working across all sales channels and points of entry to reach, engage and convert your target consumer.
Storytelling &
SEO-enhanced content
Brand overviews and advertorials can only lead a consumer so far down the purchase decision process. To establish brand loyalty and consumer trust, companies need to make a strong emotional appeal to potential customers, as well.
Verde works closely with our clients’ leadership teams to identify the most compelling story and pitch angles for each brand category. Additionally, Verde then crafts this messaging to include keywords and SEO-driven content designed to improve search rankings.
Our work meets and engages consumers where they are - online communities, social channels and audio-visual platforms – and calls them to action on behalf of our clients.
Media relations &
integrated marketing
Let’s face it, simply penning a press release and hitting the send button is not going to get the job done anymore. That’s never been what Verde’s about and through changing times our approach has yielded incredible results for the ever-evolving consumer.
Verde deploys memorable storytelling and experiences across multiple channels for clients, media included, always focusing on your North Star - your target consumers.
We’ll leverage our longstanding relationships with key media (traditional and new) to further your launches, news and initiatives. Our strategic and proactive approach to resource media is highly regarded by journalists, influencers, ambassadors and creators.
Media integrations &
increased conversion
Garnering coverage and getting high-value media hits will help drive awareness and sales - but they become even more powerful when a brand truly integrates them into its marketing channels and campaigns.
Verde provides a roadmap to increase conversion online through a series of tactics and executions designed to ensure our brands maximize all media exposure. Working from your website landing pages out to the media placement, from organic to paid, to email to social, wherever your shopper is, they will be able to find you and your products both online and in traditional brick-and-mortar retailers.
As an agency and partner, we are continually researching consumer behavior and tactics. Implementing those findings will maximize exposure, drive SEO, lower your CPC and increase conversion.
Media hosting &
embedding journalists
At its core, media relations is all about building relationships. And there’s no better way to share a brand’s broader story than by getting on a bike, sharing a chairlift or running on a trail alongside hand-picked media practitioners.
Verde has a wealth of experience hosting journalists on a brand’s home turf, which allows our clients to offer behind-the-scenes factory tours or showcase their signature products, as well as control the narrative in terms of how they would like to share their story angles.
We also regularly embed journalists at premier events and competitions, allowing for a first-hand, experiential view into our brands’ core identities - and in the process, turning journalists into true brand advocates.
Community building &
consumer activations
Today’s omnichannel consumer researches information from multiple sources before making a purchasing decision. One of the most trusted voices comes from individuals they view as their peers. These conversations take place on social media, in online forums and over beers at the trailhead.
Verde’s senior leadership coaches our partner brands on how to both create platforms and build engagement to organically encourage these conversations to take place. We can also share how to effectively use this dialogue as a feedback loop to better target would-be participants and increase conversions.
Building influencer networks & amplification
By aligning directly with influencers who have established followings in categories such as skiing, snowboarding, gear/tech, fashion, family travel, and outdoor recreation, clients can immediately tap into the conversation using an authentic, trusted voice.
Verde has taken the guesswork out of influencer management by vetting a small group of brand ambassadors across multiple social platforms. Our diverse database of over 250 influencers (and growing), from macro to micro-influencers helps spread the word and provide valuable product feedback for your brand.
Outdoors for everyone
We work with a growing list of BIPOC/LGTBQ+ media, influencers, and organizations to ensure your products are seen by many. Along with our diversity, equality, and inclusion efforts internally and externally, you will have the understanding of who we are as a company and can provide strategic counsel and resources for your leadership team on your ongoing DEI efforts with our partners.
Membership has its privileges
We love inter-client networking and brand collaborations.
There is one common thread between all of Verde’s clients: they are passionate about their businesses, organizations, and communities. They also tend to be some of the brightest, most forward-thinking people on the planet leading to countless opportunities for creative collaborations and joint ventures.
Not only can Verde facilitate introductions to our family of prominent brands within the outdoor, active-lifestyle space, we also regularly work with our brands’ existing sponsors and partners to fully leverage these relationships.
Verde has a successful track record of pooling together like-minded brands and organizations to collaborate on exciting projects and initiatives, thereby leveraging outreach to both media and consumers, and embracing the common mindset that a rising tide floats all boats.
The next generation of events
We’re aware that typical trade shows (and their expensive price tags) are no longer the best solution for many brands. Enter Verde’s newest brain child—an opportunity to enlist our help in a product or campaign launch to better support the goals you've set for your campaign and better meet your brand's needs.
Thinking of an early product launch kicked off with an exclusive media event? Perfect. Or maybe you need help with a consumer launch? Check. Regardless of your needs, we are here to help and can create a multi-channel, customized launch opportunity (including live broadcasting) that will act as rocket fuel for your newest offerings.
Including big picture campaign ideation, media attendee outreach and coordination, event logistics and planning, or content development and creation to help with a future launch, we’ve got you covered.
Verde’s event services:
Including big picture campaign ideation, media attendee outreach and coordination, event logistics and planning, or content development and creation to help with a future launch, we’ve got you covered.
Immersive product launches
From secret hikes in Yosemite to heli skiing in Chamonix, Verde creates unforgettable experiences in the sweet spot where fun, adventure and brand immersion meet.
These can include truly unique, stand-alone events or, given Verde’s robust client roster, we can also connect like-minded brands, including piggybacking off existing comps/events.
Bringing media, athletes, content producers and consumers together to create highly shareable and newsworthy experiences.
Media showrooms
Due to the coronavirus outbreak and subsequent travel restrictions and social distancing mandates in 2020, we introduced our newest media activation—the Virtual Media Showroom.
Coupled with the creation of a Verde proprietary Media Portal, individual brand pages were built to house brand media kits, catalogs, images and product descriptions, all in one place to make it easy for media to access and pull additional resources from.
Our well-attended virtual showroom creates a critical mass and inflection point bring together over 25 broad market media and 60 outdoor industry media, which was an ideal format to stay engaged with core media who cover the outdoor, fitness, travel, ski, bike, run and active lifestyle spaces.
In-person events & shows
Not only do we offer representation at all the industry trade shows for your brands—we expand beyond endemic media.
What’s the best way to get your story in front of key, influential media? Both outdoor industry-specific and broad-market? Bring it to them!
Verde offers its clients turnkey inclusion in the agency’s long-standing, annual media trips to NYC (2 x year or more), Boulder (2 x year) and Santa Fe. These trips are typically a multi-pronged approach consisting of VIP receptions, media desk-sides and casual coffee/lunch meetings. A big hit with clients, these trips deliver both immediate and lasting ROI.
“Really loved the media portal! Super helpful to follow along with the presentation. Short, sweet, and packed with solid info about new products. You guys nailed it!!”
“The perfect client doesn’t exi…”
Actually, the perfect client does exist. The ideal agency/client relationship is one where we are truly building a partnership. Verde should be the continuation of your brand and a high level of trust is needed for that to happen. As in any relationship, there are multiple factors that will determine the success of the partnership. Timing, expectations, and shared values are at the root of how we determine if there is potential with a new client.
We work with good people and require our clients who treat our employees with respect and professionalism, as well as being good ‘corporate citizens’.
Timing
Timing is an important element to our client relationship. The ideal timing will be dependent on many factors:
Client budget
Phase of client business (pre-funding, funded, etc)
Product/Service availability to market
Client resources and readiness
Expectations
As experts in our respective fields we take our roles very seriously in helping clients understand reasonable expectations regarding outcomes and goals. We hold ourselves to very high standards and want our clients to see successes. Setting expectations around success and goals are important to the foundation of a strong client/agency relationship.
Shared Values
The Values that we hold for our agency are what allow our clients and our staff to succeed. These values are sacred to what we do and how we determine who we work with. We make sure our values align under the following topics when working with new clients:
People
Passion
Principles
Professionalism
What we value most is partnerships
The bottom line is your bottom line.
We are confident that Verde’s “digital-first” approach and integrated PR/media relations programs will measurably reach consumers, raise your company’s overall brand awareness, create more valuable partnerships with like-minded brands and sponsors, boost search rankings, and ultimately drive conversion.
Love letters 💚
“I've known and worked with Verde for more than 5 years—most recently as President of KEEN—and their professional leadership, PR and brand communications expertise, and media results make them the premier agency in the active lifestyle and broad market space. Their consistency in delivering top-level work and strategic ideation, coupled with their creative approach to handling brand initiatives and creating great relationships with their brand partners, makes Verde a vital ingredient for amplifying awareness and growing a brand’s reach.”
—Steve Meineke | President, KEEN Footwear (2013-16)
“In the end, the true measure of success is in the results. Since SCARPA began working with Verde 12 years ago, we have grown sales by a factor of 5 times. We have developed relationships with a sphere of media contacts, journalists and product reviewers (endemic and non-endemic) that reach millions of consumers all over the world. The value of Verde-generated media impressions and PR results are equal to 6 times our total annual marketing budget. We are primarily an outdoor and ski brand, but now reach into markets we never found success in previously including; fitness, fashion, industrial, firefighting, hunting and fishing, just to name a few.”
—Kim Miller | CEO, SCARPA North America
“Verde brings a thoughtful, deliberate communications and public relations approach to the GORE-TEX brand. They have invested extensive time and resources into learning about our business and technologies, and utilize this information to develop creative, strategic plans and ideas. Verde’s extensive media connections have enabled them to grow and maintain relationships for our brand with journalists in the outdoor industry while developing new contacts in active lifestyle and broad-based media. These efforts have proven invaluable in expanding awareness of the GORE-TEX brand, supporting the growth of our business and delivering exceptional results.”
—Farra D’Orazio | GORE-TEX Public Relations Associate
And from journalists:
“Great job and the most efficient (but still informative) virtual PR program I’ve been to yet.”
“Appreciate the appointment being tailored to the specific niche I covered.”
Kevin Paulson, Hunting Life
Thank you!
We can’t wait to work with you!
—The team at Verde
