Bosch eBike Systems partners with Verde Brand Communications to support brand storytelling and rider engagement
Foothill Ranch, Calif. (April 13, 2026) – Leading integrated communications agency specializing in the outdoor and active lifestyle markets, Verde Brand Communications, announces a strategic partnership with Bosch eBike Systems. Verde will work with the Bosch eBike System marketing team to drive strategic PR initiatives to build brand awareness, deepen rider engagement, and further strengthen Bosch's leadership in the evolving e-mobility landscape.
Working with over 100 of the world’s leading bicycle brands, Bosch eBike Systems provides premium, networked drive systems including motors, batteries, displays, and its eBike Flow app, shaping the future of eBike mobility with its innovative products and digital services.
Verde Brand Communications brings 25 years of experience in elevating brands within the outdoor and active lifestyle sectors through comprehensive PR campaigns, digital marketing strategies, brand communications, experiential events and media engagement. Verde has a long history of working with premium, engineering-led brands to translate credibility into belief and connection.
Through the partnership, Verde will support the continued evolution of Bosch’s 139-year history in mobility industries through emotionally driven storytelling and globally aligned PR initiatives that meet riders where they are. Together, Verde and Bosch will build a compelling narrative around fun, safety and connectivity, elevating the Bosch legacy as a trusted industry leader.
“Bosch has a unique story to tell, and we’re excited to have a fresh perspective to bring it to life,” said Jocelyn Vande Velde, NA Marketing Director at Bosch eBike Systems. “We feel Verde has the expertise and creativity we need to navigate a quickly evolving e-mobility environment and connect with riders in a way that's authentic, emotionally resonant, and that defines the modern riding experience.”
"Bosch has long set the standard for innovation and trust in e-mobility, and we’re very committed to supporting the Bosch team in the impactful work they’re leading to drive rider growth and adoption at a critical time. Few companies can push the boundaries of innovation across entire industries while giving back on the level Bosch does,” said Kristin Carpenter, CEO and Founder of Verde Brand Communications. “What truly sets Bosch apart is their commitment to growing responsible e-bike adoption and growth, prioritizing trust, safety, service, and product excellence, alongside their unwavering commitment to sustainability. That's not just a story worth telling, it's one we're honored to help share."
For more information about Bosch eBike Systems and its range of offerings, please visit bosch-ebike.com. For media inquiries or further information about the partnership, please contact Verde Brand Communications, bosch@verdepr.com.
