POC teams up as safety gear partner with Jackson Hole Mountain Resort

Leading ski and bike protection brand partners with award-winning resort in one of North America’s most adventurous locations.

JACKSON HOLE, Wyo. (March 31, 2026) — POC, the Swedish protection brand known for its reputation for safety, innovation and design, will partner with Jackson Hole Mountain Resort (JHMR) as the official safety equipment partner for helmets, eye protection and body protection, starting in March 2026. 

POC will supply the resort with safety equipment for skiing and snowboarding during the winter and mountain biking in summer. Through the partnership, POC will provide equipment for use by staff, resort-affiliated employees and partners, including ski patrol, summer bike park staff, resort maintenance staff, instructors, athletes, photographers and content creators. 

Equipment from POC will also be used in affiliation with resort events, including the recent Kings and Queens of Corbet’s Competition, where competitors showcase air and tricks while jumping in Jackson Hole Mountain Resort’s legendary Corbet’s Couloir. 

The alignment between POC and JHMR is a natural one. POC's mission — to protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one — is the driving force behind its innovations and approach. As such, it aligns perfectly with JHMR, which has long been a leader in snowsports safety initiatives. Last year, the resort won Best Overall Safety Program for resorts with more than 500,000​ annual visitors, an award bestowed by the National Ski Areas Association. 

This recognition reflects JHMR’s long-standing, comprehensive approach to safety, rooted in a culture of shared responsibility. The resort implemented a multi-faceted effort focused on education, visibility, and enforcement, including the rollout of its “Triangle of Safety,” expanded messaging, and increased staffing and training. Together, these efforts continue to drive measurable impact and strengthen accountability, reinforcing JHMR’s commitment to elevating safety standards across the resort and the broader snowsports industry. 

“Safety is our top priority at Jackson Hole Mountain Resort,” said Ned Wonson, VP of Marketing at JHMR. “Partnering with a company like POC is a natural extension of these efforts. POC doesn’t just build industry-leading safety equipment, they innovate new technologies around comfort and design, helping ensure our guests can focus on having their best day on the mountain.”

Born and based in Stockholm, Sweden, with a North American office in Park City, Utah, POC creates some of the safest independently rated snow and cycling helmets on the market. Among its firsts, the brand was first to incorporate MIPS in snow and cycling helmets and first to release its patented VPD (Visco elastic Polymer Dough) technology in body-protection materials, creating a soft, flexible wearing experience that hardens on impact to safeguard the body. POC also created an entirely new approach to goggle and glasses lenses, Clarity, that helps provide better visibility across a wider range of low and high-intensity light conditions. Safety and innovation remain the centerpiece of POC's development process. 

“For fans of mountain sports, Jackson Hole offers one of the most sought-after resort experiences in North America,” said Damian Phillips, Global Director of PR, Communication and Partnerships for POC. “It’s not only an inspiring place to ski and ride, as well as a mountain with unmatched steep and adventurous terrain, it’s also about JHMR’s approach, and their willingness to break with conventional thinking and lead the industry around safety initiatives." 

About POC

Born and based in Stockholm, Sweden, POC is a safety and performance pioneer on a global mission: protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. Creating all types of protection for cycling and snow sports, POC uses research, scientific methods and rigorous testing in its pursuit of innovation. At the core of everything we do lies data, research, and rigorous testing. For more information, visit poc.com. 

About Jackson Hole Mountain Resort

Jackson Hole Mountain Resort (JHMR) located in Teton Village, Wyoming, is a values-led, family owned,​ iconic mountain destination with a purpose of enriching the lives of its guests, employees, and community​ through premium, authentic, and memorable big mountain experiences only found in the Tetons. Jackson​ Hole famously delivers the finest powder snow with 4,139 of continuous vertical feet of legendary terrain​ and 2,500 acres of the best beginner, intermediate and expert terrain. Neighboring celebrated Grand​ Teton and Yellowstone National Parks, and operating in the Bridger-Teton National Forest, makes Jackson Hole an exceptional and unique global destination. With an enduring commitment to the​ surrounding landscape, wildlife and authentic community character, Jackson Hole Mountain Resort strives​ to live by its values by reducing environmental impact and in doing so runs 100% of its operations on​ Green Power. For more information, visit jacksonhole.com. 

Media Contact: Verde Brand Communications | (970) 235-0268 | poc@verdepr.com 

- X X X -