Should your brand delete or turn off social media commenting on posts? We explore content moderation in our current divided times.
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Looking across the outdoors industry, there is an amazing group of talented and influential women leading some of our favorite brands. These women leaders bring years of experience and skills to their organizations and provide some great examples for others to follow. Here we’ve compiled a list of a few of the women Verde works with who are working to change the outdoor industry from the inside out.
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As we mark another Martin Luther King Jr Day, the importance and symbolism has never been more important. With so many brands committing to increase their DEI efforts, this is a good time to revisit, update, and reaffirm your brands commitments and considerations around MLK Day.
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Welcome to the 200th episode of the Channel Mastery podcast. Today’s guest is Dan Kihanya, Director of Corporate Development and Investment with REI. Dan is also the creator and host of Founders Unfound, a podcast that profiles tech startup founders from underrepresented backgrounds. He is an experienced serial entrepreneur with extensive experience in the start-up ecosystem - including founder, early executive, investor, and advisor.
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In order to grow participation in the sports we love, we need to move beyond the ‘typical’ influencer and ambassador profile. We need a more diverse group of athletes, influencers, and ambassadors to encourage participation and create a safe and inviting industry for all. While it may take a bit more time and effort, it will pay dividends on multiple levels.
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Kristin sits down with Tiffany Smith, CEO of Camber Outdoors. Tiffany speaks to past experiences that have led her to Camber Outdoors during a pivotal time, how the outdoor industry is primed to help support the national economy, and how Tiffany’s career path brought her to the organization. Building inclusive workplaces, fundraising, and understanding the industry-specific landscape of DEI efforts are all vital in creating a more equitable working world.
Read MoreLearn about the practice of Land Acknowledgement, why it is important, and how your brand can take a holistic approach to recognize the ancestral lands that we live on and recreate on.
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An example of elevating diverse voices in storytelling. Caught between athletic passion and cultural obligation, a Hunkpapa Lakota skier learns to be a better relative to the mountains where he skis and to the people who once called them home.
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There are so many organizations dedicated to this mission that historically haven’t received the same attention and focus from brands in our industry, and our goal is to shine a light on some of these organizations that are dedicated to making a positive change. Take a look at our list.
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Heavy hitters in the outdoor industry - The North Face, Patagonia, REI, Eddie Bauer, and Arc’teryx and others - banned together to publicly announce their commitment to pause paid advertising on Facebook and Instagram (which is owned by Facebook) in support of the #StopHateForProfit campaign.
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Kristin Carpenter, hosted Emily Newman, the Executive Director of Camber Outdoors, and Renita Smith, Camber’s Chief Programs Officer, to talk about action and continued steps that WE can all take to build equitable systems and processes, and a culture of awareness around diversity, equity and inclusion in the workplace.
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Camber Outdoors announces its Workplace Anti-Racism Action Agenda. Designed as a free resource for the active-outdoors industries, The Action Agenda will help companies activate their commitment to the ongoing work of creating and sustaining inclusive, equitable, and diverse workplaces.
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Black Lives Matter. Here is a preview of Camber Outdoors’ Anti-Racism Agenda. It’s time to take the necessary steps to dismantle racism, here are the beginning steps for your organizations journey.
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Diversity and Inclusion Communications resource to help guide your specialty brand to take a stand or make a statement on the incredibly unfortunate and unforgettable circumstances.
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