In the performance-driven world of professional sports, mental health has long been treated like an afterthought, if it was addressed at all. Recently, there has been a spate of athletes speaking up or taking a stand to advocate for their own emotional well-being. Simone Biles. Naomi Osaka. Michael Phelps. Kevin Love. Every revelation has been incredibly powerful.

In order to grow participation in the sports we love, we need to move beyond the ‘typical’ influencer and ambassador profile. We need a more diverse group of athletes, influencers, and ambassadors to encourage participation and create a safe and inviting industry for all. While it may take a bit more time and effort, it will pay dividends on multiple levels.