Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Warm weather is upon us (or will be soon)! With this, we have a host of new gear and trends to share. First up, we have a whole new sport in winging, or wing surfing, then we’ll cover some trends that will help keep folks protected and comfortable as they head into the outdoors. These latter trends may seem small, but as the number of people that are venturing out has exploded, its small steps forward in comfort, like these, that will keep those people coming back for years to come.
Read MoreIn order to grow participation in the sports we love, we need to move beyond the ‘typical’ influencer and ambassador profile. We need a more diverse group of athletes, influencers, and ambassadors to encourage participation and create a safe and inviting industry for all. While it may take a bit more time and effort, it will pay dividends on multiple levels.
Read MoreFew voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. This winter, our clients gear was named some of the best of the best. See all of the wins here.
Read MoreAs Labor Day approaches, we’ve wrapped up some great gear suggestions—whether you plan on hosting a backyard BBQ, sneaking one last camping trip in for the season, or stocking up for the long-awaited, post-pandemic tailgating season, we’ve got you covered.
Read MoreFrom running more to crushing that summit, folks around the world set their sites on a better version of themselves. To help in this pursuit, we’ve gathered a list of products from our great brands that can help your readers chase their dreams and resolutions, plus a couple of events that can be the goal themselves.
Read MoreThis July 4th, whether you plan on hosting a backyard BBQ with family and friends, celebrating the occasion at a campground, cooling off at the lake or taking a hike, the following essentials are our top picks for the holiday weekend.
Read MoreWith a whirlwind 2020 nearing its end, a much needed holiday break is fast approaching. We’re willing to bet your wallet could also use a little break by this time, this year. We’ve rounded up all of the holiday deals our clients are offering this week to spark gift-giving inspiration! Stock up for your loved ones (or yourself!) while the deals last. Remember, these deals may apply to products featured in our annual holiday gift guides!
Read MoreAs the days get shorter and the weather gets colder, many are searching for ways to keep their kids active while making sure they stay healthy, too. Check out this great list of outdoor gift ideas for kids for endless fun and comfort for your kids this winter.
Read MoreCheck out our list of the best fitness gifts to keep family and friends happy, healthy and safe this holiday season! We’ve compiled a list of the gear that fitness fanatics need to go the extra workout in and feel great while doing it.
Read MoreMany of Verde’s clients have looked at what they can do, with the resources they have, to fill the need for PPE and other services. Those who do not have manufacturing capabilities pivoted messaging and fulfillment to help support their customers, employees and their communities.
Read MoreIn celebration of Global Running Day today, Under Armour wraps up its 30-day #StartTogether challenge on the MapMyRun app, which encouraged runners to log 30 miles in 30 days.
Read MoreThis March, Under Armour celebrates International Women’s Day with a brand new colorway of the UA HOVR Infinite.
Read MoreThe HOVR Infinite is the latest drop from Under Armour and one of the styles in the 2019 Collection of HOVR footwear, designed for every type of runner.
Read Moren 2019, Under Armour is committed to helping runners reach their goals by developing cutting-edge products to enhance the running experience.
Read MoreUnder Armour offers a solution with UA® True Wireless FLASH headphones, engineered with JBL Charged Sound to give high performers an extra boost.
Read MoreRunners are united by the common goal of chasing their best – whether it’s a new 5K PR, qualifying for a major marathon, or even running their local everyday route faster than they did yesterday.
Read MoreThe UA HOVR™ Velociti 2 is a tempo trainer for the runner with a need for speed. The newest model is an evolution from UA Velociti, which originally featured Charged Cushioning.
Read MoreRecognizing that every runner is different with a unique set of needs, Under Armour is launching a full suite of high performance running shoes built on the UA HOVR™ cushioning platform.
Read MoreIn 2018, Under Armour introduced the UA HOVR™ Phantom – a shoe offering a soft, plush ride built for the runner who doesn’t want to feel anything when pounding the pavement.
Read MoreEvery athlete needs a little extra support time to time. For the emotional support, runners have run crews and their run communities; for the training support - run plans and coaches are staples in a runner’s arsenal of tools.
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