Gregory Mountain Products introduces “Welcome to Gregory,” a global invitation to the curiously driven
The new campaign celebrates curiosity, craftsmanship, and the experiences that shape us.
SALT LAKE CITY, UTAH (March 17, 2026) — Gregory Mountain Products today introduces Welcome to Gregory, a new global brand campaign built on a simple belief: the moments we seek—on the trail, in the city, and everywhere in between—are richer when we approach them with curiosity and intention.
More than a campaign, Welcome to Gregory is an open invitation to people who move through the world with purpose. It welcomes a global community shaped not by where you go, but by how you show up—placing value on meaningful experiences and growth that comes from doing.
For nearly 50 years, Gregory has designed outdoor gear trusted in some of the world’s most demanding environments. That legacy has always been shaped by the people who carry it—early risers, long-haulers, and everyday explorers—drawn to experiences that feel intentional, meaningful, and earned.
“Gregory builds gear people trust—gear that earns its place in moments that matter,” said John Sears, Global General Manager of Gregory Mountain Products. “Welcome to Gregory is about honoring that foundation while inviting more people into what we’ve always stood for: showing up prepared, staying curious, and making the most of the experience in front of you.”
The campaign comes to life through cinematic storytelling that follows Gregory gear in motion—from remote mountain landscapes to the rhythm of everyday life. The 90-second hero film, shot in Chile and featuring athlete Ben Kielesinski, reflects Gregory’s commitment to thoughtful design and enduring performance—not only for backcountry pursuits, but also for everyday discovery through urban exploration and adventure travel.
Welcome to Gregory will roll out globally this spring across digital and social channels.
Welcome to Gregory.
Designed with purpose. Built with intention.
For more information, visit gregory.com.
About Gregory Mountain Products
Gregory Mountain Products designs and engineers outdoor gear for life in motion—from expeditions and backpacking to active travel, gear organization, and everydbecca@verdepr.comay carry—creating thoughtfully built products that support meaningful experiences wherever the journey leads. Learn more at Gregory.com.
MEDIA CONTACT: Becca Katz I Verde Brand Communications I becca@verdepr.com
