Verde News
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Royal Robbins earns a spot on TIME’s Best Inventions of 2025
Royal Robbins, the outdoor apparel brand whose mission is to feed the soul through nature and adventure, is proud to announce that its Mosquito Protection Technology™ (MPT) has been named to TIME’s Best Inventions of 2025, which features extraordinary innovations changing consumers' lives today.
Therm-a-Rest elevates insulation collection for Spring 2026 with updated Parsec sleeping bag and Corus quilt
Therm-a-Rest® is set to enhance outdoor sleep experiences in spring 2026 with the introduction of its new Parsec™ Sleeping Bag and Corus™ Quilt. These latest additions are designed to provide superior comfort and warmth, featuring PFAS-free materials, 100% recycled nylon shells, and responsibly sourced Hydrophobic Down for optimal heat retention even in wet conditions.
Onix Pickleball Donates $10,000 to Indiana Women in Need Foundation for Breast Cancer Awareness
ONIX Pickleball, an industry leader for over two decades, commits its fifth annual donation of $10,000 to the Indiana Women in Need (IWIN) Foundation. This ongoing support reflects ONIX’s ongoing commitment to raising awareness and providing resources to breast cancer survivors, while supporting the local Indiana community it serves.
SCARPA introduces lightweight backcountry hunt/field boots for Fall 2025, Spring 2026
SCARPA, manufacturer of high-performance mountain footwear, unveils a new collection of lightweight mountain boots this fall built for backcountry hunters and other rugged-country users like trail and forestry workers who need light, reliable, supportive footwear for field use.
Wintersports Hardgoods Pioneer HEAD/Tyrolia Partners with Verde Brand Communications as Agency of Record
HEAD, the storied leader in winter sports equipment and high-performance skis, has selected Verde Brand Communications as its agency of record, effective immediately. This new partnership will help HEAD amplify its brand messaging across key markets in North America, energize its global community of athletes and outdoor adventurers, and support the rollout of its latest product innovations.
Rossmönster and IWS Sales announce strategic partnership to bring premium adventure trucks to market
Rossmönster, the leader in purpose-built adventure vehicles, and IWS Sales, a premier provider of high-quality motorcoaches and performance vehicles, are excited to announce a strategic partnership. This collaboration will see IWS Sales become an official distributor of Rossmönster’s renowned adventure trucks.
Verde Brand Communications takes the wheel for Rossmönster adventure truck and van PR efforts
Verde Brand Communications, a leading agency specializing in outdoor and active lifestyle industries, has been appointed as the public relations agency of record for Rossmönster, effective immediately. Verde will work closely with Rossmönster to showcase their innovative approach to adventure truck and adventure van builds to help highlight the brand's commitment to enabling unforgettable outdoor experiences.
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