VALLON elevates alpine performance with next-gen Crossroads™ goggles

[Amsterdam, Netherlands] Jan. 15, 2026 – VALLON, the sports eyewear company known for classic style, maximum performance eyewear, introduces Crossroads™ - unisex goggles designed for alpine performance, fusing design notes from classic mountaineering aesthetics with advanced optical and material technology.

Drawing inspiration from traditional climbing rope for their headstrap, they integrate next-generation lenses and high-tensile frame composites to deliver uncompromising clarity, durability, and style for modern backcountry, high-alpine, and powder pursuits.

Commenting on the new launch, Richard and Marcus, cofounders of VALLON said, “When creating the Crossroads™, we strived to design goggles that fuse classic alpine heritage with maximum performance that can withstand extreme environments and challenges. Built for those who carve their own line, this is technical sports eyewear with a whole lotta soul.”

Lens Deep-Dive

Design x Technology 

For the Crossroads™, VALLON worked in partnerships with leading optics manufacturer, Carl ZEISS, to design a new dual-layered Toric lens - the perfect crossover between a Spherical and Cylindrical lens. Toric lenses sit at the nexus of these two optic shapes, merging the peripheral vision of spherical lenses with the distortion control of cylindrical lenses.

Versatility in varied weather conditions is guaranteed by our new PolarLock™  system, designed for simple and fast lens changes, and excellent lens security. A magnet-based quick release system provides optimal eye protection and assurance that your lenses will stay firmly in place.

Crossroads™ have dual-layered lens technology composed of ZEISS outer lens made of 1.6mm shatterproof polycarbonate, and an inner anti-fog lens from leading lens manufacturer, Mazuchelli.

Lens Category x Conditions

Available in four colorways: White-Silver, Sand-Copper, White-Green and Black-Orange, Crossroads™ are delivered with two lenses as standard, that are quickly interchanged to cover your eyes in a range of weather and light conditions:

Lens Tint x Contrast

While photochromic lenses are useful for adjusting the darkness of your vision, they can’t adjust lens tint. Lens tint is an important design consideration for sports eyewear, particularly for snowsports where blue light attenuation and contrast are critical for clear vision and quick decision-making.

The majority of VALLON goggle lenses have a brown-tint lens. Brown lenses work particularly well in natural environments for improving: contrast, natural color vision, and eye comfort

For the Crossroads™ we complimented our core brown-tinted lens, with a second interchangeable, high-contrast violet lens included in the purchase. Violet lenses help filter out green and blue light that cause distracting reflections on surfaces like snow. The result of using a violet lens is that the snow’s surface and varying textures appear clearer, and we experience greater contrast in low-light conditions. Something that a mono-tint photochromic lens cannot provide in the same way.

Frame + Strap Deep-Dive

We’ve upgraded the headstrap on the Crossroads™ to feature a wider 50mm nylon strap in a distinctive design, inspired by traditional climbing rope. The headstrap has a silicone lining to keep your goggles secure in all conditions.

The frame is made of durable, temperature-resistant and scratch-resistant TPU with a matte coating that gives the CROSSROADS™ a modern, sleek finish. Maximised ventilation across the top and bottom of the frame ensures that, paired with the lens anti-fog inner coating, your goggles won’t fog up.

Naming the Crossroads™

All VALLON product names pay homage to songs and musicians from decades past. For the Crossroads™, we sought inspiration from the story of American blues singer and songwriter, Robert Johnson (1911-1938). It was said that Johnson sold his soul to the devil at the crossroads to become an exceptional guitar player.

VALLON Crossroads™ are now available at www.vallon.com/products/crossroads, and through select retailers worldwide.

In-the-field imagery available here (please credit VALLON where possible).

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About VALLON

Original eyewear that combines classic style with maximum performance. Like Tarantino, we pay homage to the past when creating something new. We design highly technical and innovative eyewear infused with a whole lotta soul, offering great value gear that also cleans up plastic waste with every pair sold. Trusted by explorers, adventurers, and outdoor enthusiasts around the world, VALLONs have crossed the oceans, traversed every continent, and reached the world’s highest peaks. Protect your eyes in style #theVALLONway.

Media Contact

Verde Brand Communications
vallon@verdepr.com