Wintersports Hardgoods Pioneer HEAD/Tyrolia Partners with Verde Brand Communications as Agency of Record
BOULDER, Colo. (Sept. 23, 2025) – HEAD, the storied leader in winter sports equipment and high-performance skis, has selected Verde Brand Communications as its agency of record, effective immediately. This new partnership will help HEAD amplify its brand messaging across key markets in North America, energize its global community of athletes and outdoor adventurers, and support the rollout of its latest product innovations.
Founded in 1950 by aeronautical engineer Howard Head, HEAD broke ground by introducing the “metal-wood” composite ski, the Head Standard. The design revolutionized how skis were built and how they perform on snow. Over the decades HEAD and Tyrolia have continued to lead in winter sports, producing state-of-the-art skis, bindings, boots, helmets, goggles, and more. The company’s sustained success is driven by innovative technologies and a genuine connection with the ski community.
HEAD’s 2025/26 season product highlights include the all-new KORE TI line, which pushes freeride and all-mountain versatility with a brand new construction featuring new materials, including two titanal layers and flax, and fully updated geometry with new rocker profiles and sidecuts. The brand is also introducing the KALIBER ski boot featuring double BOA®-Fit technology for enhanced precision, custom fit and unmatched usability. The brand has also revamped its junior offerings, including the Monster & Unicorn series, to make skiing more accessible for kids and families through a re-designed sidecut that allows small, growing bodies better balance and control on the slopes.
Tyrolia also gets the spotlight with the introduction of the new ATTACK HYBRID binding, designed to combine ultimate ascent performance with uncompromising downhill characteristics, delivering the best of both touring and freeride worlds. In addition, Tyrolia adds fresh new Sand, Green, Grey, and Pink colorways for the ATTACK 14 GW and ATTACK 17 GW bindings.
“We’re thrilled to partner with Verde Brand Communications,” said Andrew Couperthwait, VP Product & Marketing. “HEAD has always been about pushing boundaries from performance and design, to the athletes we partner with. Verde’s strengths in authentic storytelling and strategic digital communications align seamlessly with our vision as we look to accelerate our presence globally, and deepen connections with ski enthusiasts, from professionals to newcomers alike.”
Verde Brand Communications brings expertise in outdoor and performance brand strategy, comprehensive public relations, influencer and content campaigns, and visibility strategies for the shifting digital landscape of media and consumer engagement. Verde will work with HEAD to craft and amplify the narratives around the newest product drops, athlete team, technological innovations and its role in shaping the future of skiing.
This announcement marks a new chapter for HEAD in its journey to educate consumers and elevate visibility in 2025 and beyond.
For more information on HEAD and its full range of winter sports equipment, visit head.com and follow them on socials:
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About HEAD
HEAD is a leading global manufacturer of premium sports equipment, specializing in skiing, snowboarding, and related winter sports, as well as racquet sports, swimming, and diving. Founded in 1950 by engineer Howard Head, the company introduced revolutionary ski design with its Head Standard model — combining metal and wood to create skis that are more maneuverable, durable, and high-performance. HEAD continues to innovate through its product lines for freeride, all-mountain, junior, and luxury performance, pushing technical boundaries while delivering an exceptional experience to athletes and outdoor lovers around the world.
About Verde Brand Communications
Founded in 2002, Verde Brand Communications is a Colorado-based public relations and digital marketing agency that specializes in the outdoor and active-lifestyle spaces, as well as adjacent specialty markets. Verde provides customized brand communications strategy, media and influencer relations, and a range of digital marketing services. With offices in Durango and Boulder, Colo., and Jackson, Wyo., Verde’s market-driven approach stems from a nimble, close-knit team of creative thinkers. For more information about Verde, please visit www.verdepr.com or follow our adventures on Instagram and LinkedIn.
Media Contact:
Becca Katz, becca@verdepr.com
