VALLON partners with SportRx to expand prescription performance eyewear across the U.S. and Canada
Amsterdam, Netherlands [Nov. 18, 2025] – VALLON, the Amsterdam-based sports eyewear company known for classic style, maximum performance eyewear has announced SportRx as their exclusive prescription partner for North America, bringing VALLON’s high-performance styles to athletes, explorers, and outdoor enthusiasts in the US and Canada who require prescription lenses, without compromising on style or function.
SportRx will offer custom prescription versions of VALLON’s most popular eyewear from their Active Lifestyle collection, through to Adventure sunglasses for extreme conditions, and their Ski/Snow Goggles - engineered for activities ranging from cycling and skiing, to running and water sports. Each pair will combine SportRx’s prescription technology with VALLON’s signature design ethos - “Classic Style, Maximum Performance.”
“Partnering with SportRx marks an exciting step for VALLON, as we bring our performance eyewear to even more athletes, explorers and outdoor enthusiasts across the US and Canada,” said Ben Peters, Vice President of Sales for VALLON in North America. “Together, we’re combining SportRx’s industry-leading prescription expertise with VALLON’s signature blend of classic style and maximum performance design - we’re delivering best-in-class optics, protection, and comfort for those who never settle - for all their outdoor activities.”
View the VALLON prescription collection now live on SportRx: https://www.sportrx.com/shopby/brand-vallon.html
###
About VALLON
Original eyewear that combines classic style with maximum performance. Like Tarantino, we pay homage to the past when creating something new. We design highly technical and innovative eyewear infused with a whole lotta soul, offering great value gear that also cleans up plastic waste with every pair sold. Trusted by explorers, adventurers, and outdoor enthusiasts around the world, VALLONs have crossed the oceans, traversed every continent, and reached the world’s highest peaks. Protect your eyes in style #theVALLONway. Visit www.vallon.com for more information.
About Sport Rx
SportRx is a San Diego–based prescription eyewear company specializing in custom prescription sunglasses, eyeglasses, and goggles for every sport and lifestyle. Since 1996, our team of passionate opticians and athletes has been dedicated to helping people see better while doing what they love — from cycling, skiing, and running to everyday adventures.
In addition to partnering with leading eyewear brands, we proudly offer our own in-house line of SportRx eyewear — designed with the same focus on performance, comfort, and style that defines everything we do.
Every pair is tailored for optimal fit, clarity, and performance, and backed by our See Better Guarantee — ensuring complete satisfaction with your eyewear or your money back.
With decades of optical expertise and a deep love for the outdoors, SportRx helps you experience every moment with sharper vision, greater comfort, and total confidence. Visit sportrx.com for more information.
Media Contact
Verde Brand Communications
vallon@verdepr.com
