Popfly launches search for Director of Influence: the ultimate outdoor adventure creator position
Popfly, the platform helping brands and creators grow, is redefining what it means to be a social media leader in the outdoor world—by hiring a Director of Influence who will be empowered and funded to experience, create, and inspire like never before.
Popfly helps adventure brands discover and collaborate with creators to develop authentic, engaging content. Creator marketing is chaotic but Popfly makes it collaborative with workflow automation, a curated network of top-performing creators, data-driven insights, and streamlined campaign management—all designed to maximize the reach and effectiveness of brand storytelling.
“As consumers continue to look for authentic connections to brands, we see this, and roles like it as the future of social media management. Popfly believes social strategy is brand strategy,” said Taylor Hoekstra, Founder and CEO of Popfly. “The ideal applicant is self-driven, creative, thoughtful, and ready to take calculated risks to inspire and lead the next generation of creators and brands alike.”
The Popfly Director of Influence will be a full-time, remote, outdoor adventure creator—traveling the world, sharing epic experiences, and building community. Popfly is making this dream job a reality for one exceptional creator. Applicants are welcome to apply from across the globe.
Hoekstra added, “Our Director of Influence will become the core creative voice of Popfly, seamlessly blending passion for adventure with cutting-edge digital storytelling. Unlike traditional social media managers, this is a creator-first role, focused on bold, impactful content that redefines what branded storytelling can be.”
As Popfly’s on-the-ground storyteller, the new Director of Influence will travel, connect, and collaborate with other creators while showcasing vibrant, real-life adventures to a global audience of brand marketers, social strategists, and outdoor enthusiasts. From a beach in Costa Rica to a yurt in Maine, this person will prove that the best content is lived, not staged.
Popfly will provide this creator with real resources, creative autonomy, and funding to prioritize unforgettable experiences over typical office routines. The Director of Influence will set a new standard—proving through example that social media work is real, important, and aspirational.
Key Responsibilities Include:
Being the face of Popfly’s presence across all major social channels and the creative force behind the brand
Creating high-impact, shareable content and nurturing community engagement daily
Hosting creator and brand meetups around the world
Speaking publicly about cutting-edge social media strategy alongside Popfly’s founder.
Staying at the forefront of digital trends and audience insights
Collaborating closely with a team of industry leaders, while working from anywhere on earth
Salary, Perks & Benefits:
Salary: $70,000–$80,000 + up to $2,500/month Experience Fund to support unique content opportunities for a one year, full-time contract
Elite mentorship from renowned creative and brand leaders
Direct access to Popfly leadership and founder
Premium media equipment and software for best-in-class content creation
Flexible health benefits tailored for a global lifestyle
Creative freedom, ownership, and a fast-paced, supportive environment that prioritizes results
To learn more and apply, visit: https://explore.popfly.com/director-of-influence
