As today’s guest, Larry Pluimer, says, “If you don’t have an Amazon strategy, you don’t have a brand strategy.” In today’s episode, Larry explains how Amazon approaches search and advertising, and what brands need to know.
Read More
In today’s show, Stephen outlines how his predictions around social media and newer technologies will affect your strategies and implementation. And importantly, he shares how he counsels his own clients to act and react to the seemingly endless parade of changes the big social outlets roll out.
Read More