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Posts tagged experiential marketing

Channel Mastery - Ep. 61: Kristin Carpenter, Holiday Prep

This episode is part pep talk and 100% prep work. In this solocast, I provide tools and ideas that will not only get retailers dialed in for a kickass Q4, but will also transcend holiday in order to build long-term customer loyalty and conversion.

Podcast, Channel MasteryOctober 16, 2018creating in-store experiences, digital tools for physical stores, email marketing, experiential marketing, Last mile

Channel Mastery - Ep. 44: Sarah Lockwood, Founder & CEO of College Outside

On today’s episode, I speak with Sarah Lockwood, the founder and CEO of College Outside. She has revolutionized the gear/outdoor rec program relationship. Her organization works with colleges and outdoor brands to get the schools the gear they need, and to help brands connect with this crucial age group.

PodcastMay 16, 2018content marketing, creating lifelong outdoor enthusiasts, demographic profiling, efficiencies, experiential marketing, guide schools, new customer acquisition, Outdoor education, pro deal programs, relationship building in bureaucracies, reviews, social media for college age, targeted email marketing