A new multi-year partnership brings together Swedish protection and apparel specialist POC with Norco adidas Race Division as the team prepares to compete on downhill’s biggest stage this season. POC will equip the team with riding apparel, eyewear and full protection, including helmets and body armor.

POC, the Swedish protection brand known for its reputation for safety, innovation and design, this week releases a brand-new helmet for road and gravel cyclists, the Amidal.

The centrepiece of POC's new 25/26 Winter season apparel collection is the merino layer collection, crafted with premium fabrics and a fitted design to deliver warmth, performance, and Scandinavian style. The collection offers a fresh perspective on skiing and life on the slopes and is effortlessly adaptable to a host of conditions and activities.