Looking across the outdoors industry, there is an amazing group of talented and influential women leading some of our favorite brands. These women leaders bring years of experience and skills to their organizations and provide some great examples for others to follow. Here we’ve compiled a list of a few of the women Verde works with who are working to change the outdoor industry from the inside out.

We interview ChatGPT on the media industry and how it is changing the game for journalism, writers, and consumers. Explore how ChatGPT is revolutionizing content generation, data analysis, personalization and more. Get a glimpse into the future of AI in media and communication with our expert take on the topic.

As we mark another Martin Luther King Jr Day, the importance and symbolism has never been more important. With so many brands committing to increase their DEI efforts, this is a good time to revisit, update, and reaffirm your brands commitments and considerations around MLK Day.

In order to grow participation in the sports we love, we need to move beyond the ‘typical’ influencer and ambassador profile. We need a more diverse group of athletes, influencers, and ambassadors to encourage participation and create a safe and inviting industry for all. While it may take a bit more time and effort, it will pay dividends on multiple levels.

The perks of working in the outdoor industry can’t be matched – whether your coworker doubles as your climbing partner, or your “office job” is actually an “outside job”.

Outdoor brands saw huge wins in direct-to-consumer web sales this Cyber Season, with one of Verde’s internal reports showing as much as 50% revenue beats to last year from Black Friday to Cyber Monday across outdoor industry brands. This bucks the many months-long trends of slow sales and traffic.

Few voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. This winter, our clients gear was named some of the best of the best. See all of the wins here.

Few voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For the summer of 2022, our clients gear was named some of the best of the best for everything from backpacking to travel apparel. See all of the wins here.

Whether you are looking to optimize the reach of branded content, or building an entire video strategy around search, following a step-by-step SEO checklist will help to ensure that you’re leaving no stone unturned.

Learn about the practice of Land Acknowledgement, why it is important, and how your brand can take a holistic approach to recognize the ancestral lands that we live on and recreate on.