Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
The GORE-TEX brand, synonymous with high-performance, durable technical fabrics, is taking the on-hill snowsports experience to new heights with the expansion of its Outerwear on Demand program to Killington and Jay Peak ski resorts in Vermont. This expansion marks the first time that the ski clothing rental program is available to consumers east of the Rocky Mountain region.
Read MoreFew voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For this winter, our clients gear was named some of the best of the best.
Read MoreEven though winter is just kicking into high gear, we wanted to share some new gear coming down the pipeline from a few of our favorite brands. These are some of the best new pieces for anyone’s outdoor wardrobe.
Read MoreFew voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. This winter, our clients gear was named some of the best of the best. See all of the wins here.
Read MoreGore-Tex announces their new Outerwear on Demand garment rental program which will allow snow enthusiasts convenient access to GORE-TEX snowsports apparel at 15 different resort and retail locations throughout North America.
Read MoreFor comfort, long lasting durability and performance check out these products any traveler should have when they pack their bags.
Read MoreW. L. Gore & Associates (Gore) announced a new sustainability framework for its Gore Fabrics Division which reflects its long-term commitment to protecting people and the planet while prolonging product life and the well-being of people. A key strategic initiative supporting the framework is an absolute and science-based goal to reduce carbon emissions by 2030 and to become carbon neutral by 2050.
Read MoreWhen researching high-performance apparel, today’s consumers are bombarded with a dizzying array of technologies promising what are often unprovable benefits. At its core, though, most consumers are after something quite simple - does a piece of technical apparel help them feel perceivably better?
Read MoreW. L. Gore and Associates is enlisting for its TESTED FOR LIFE series.
Read MoreW. L. Gore & Associates´ (Gore) Fabrics Division published its Responsibility Update 2018 this month. The update details how Gore Fabrics is using scientific research to drive environmentally improved material innovations that deliver uncompromised performance with a reduced environmental footprint.
Read MoreW.L. Gore & Associates, makers of GORE-TEX products, recently won a Gear of the Year Award from Gear Junkie, a heavily trafficked consumer media site that tests and reports on leading gear and technology in the outdoor industry.
Read Moreadidas Originals has introduced a GORE-TEX jacket with the patented packable technology KARKAJ designed in partnership with functional clothing pioneer Conroy Nachtigall.
Read MoreW. L. Gore & Associates is proud to announce that it reached a first key milestone on its Fabrics Division’s journey towards the goal of eliminating PFCs of Environmental Concern (PFCEC) from the life cycle of the large majority of its consumer fabrics portfolio by 2020.
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