Public Relations, Communications, & Digital Marketing for Outdoor Brands
Verde voice blog
Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Leaves are changing, temps are dropping - fall is falling. It’s that time when we reach for our collective beanies, don those comfy leggings, and hit the pumpkin patch. As much as we at Verde, and the brands we represent, love to head deep into an adventure, we’re still human - meaning you can catch us leaf peeping or picking out that perfect pumpkin. With this in mind, we decided to get in touch with our #basic side this fall and share our best recommendation for you and your readers. BYOPSL - bring your own pumpkin spice latte.
Sure, travel may still be closed off in many places, but we’re returning to normal, and that means there is a boatload of built-up demand. So despite the damper on big trips, we’re still seeing more interest in travel and the outdoors than ever. So, how do you write a holiday gift guide to reach these folks and their loved ones?
Discover which brands in the outdoor industry are based in the US and produce the gear we love right here in our own backyard. Verde works with several brands who have committed to produce gear in the USA. Learn about these brands and what they are manufacturing.
Life Time’s Big Sugar Gravel and the SHIFT‘22 Bicycle Leadership Conference are both taking place in the region this month, and Verde Brand Communications and our clients will be on the ground taking part in these needle-moving discussions and activations.
Sure, travel may still be closed off in many places, but we’re returning to normal, and that means there is a boatload of built-up demand. So despite the damper on big trips, we’re still seeing more interest in travel and the outdoors than ever. So, how do you write a holiday gift guide to reach these folks and their loved ones?
Few voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For the summer of 2022, our clients gear was named some of the best of the best for everything from backpacking to travel apparel. See all of the wins here.
As Labor Day approaches, we’ve wrapped up some great gear suggestions—whether you plan on hosting a backyard BBQ, sneaking one last camping trip in for the season, or stocking up for the long-awaited, post-pandemic tailgating season, we’ve got you covered.
In honor of Bike Month, these are the best new bike products that have been released this spring, and some of our other favorites. Whether your readers are mountain bikers seeking out the toughest trails, townie-riding commuters, or road cyclists searching for a new personal record, all of these riders are seeking out the best gear for their next ride.
Kitsbow releases ‘Out West’—the second film in the 2021 36 Hours in Kitsbow series. Directed by Jay Melena, this film captures the adventure of four friends, Everett Ó Cillín, Silas Littlefield, Scottie Junker, and Melena, who set out on bikes to retrace the route of an infamous stagecoach driver, Charley Parkhurst, while reflecting on the importance of community and honoring an often misremembered historical figure in the central California Coastal region during the mid 1800s. Their journey takes them to places where Charley’s history is alive across Santa Cruz County.
This July 4th, whether you plan on hosting a backyard BBQ with family and friends, celebrating the occasion at a campground, cooling off at the lake or taking a hike, the following essentials are our top picks for the holiday weekend.
Let’s be honest, it can be hard to get the right gift for Father’s Day. They say they don’t want anything, and obviously, showing up empty-handed is not an option. So, Verde has put together gifts that will be sure to wow Dad this year! Check out some of our favorites like the National Park X Wyoming Whiskey bottle, a relaxing GCI Outdoor Chair, and many other amazing gifts that Dad will love!
While flowers and chocolate are great, they can get a little boring after a while. Verde has all the cool Moms out there covered with our favorite gifts! Check out our picks that include the Juno H20 from Gregory, the SunShade Comfort Pro Rocker from GCI Outdoor, and tons of other gifts to make this year’s Mother’s Day amazing!
As the days get shorter and the weather gets colder, many are searching for ways to keep their kids active while making sure they stay healthy, too. Check out this great list of outdoor gift ideas for kids for endless fun and comfort for your kids this winter.
Spoil your boyfriend, husband, father or brothers this year with some of the best products for any outdoor lover. From a stealth and technical FORLOH down jacket, to the Gregory Supply duffel to store all the other essentials, we have something “for him” at any price point.
Many of Verde’s clients have looked at what they can do, with the resources they have, to fill the need for PPE and other services. Those who do not have manufacturing capabilities pivoted messaging and fulfillment to help support their customers, employees and their communities.
Manufacturing Personal Protection Equipment (PPE) is now deemed essential, and if your specialty brand is thinking about pivoting to PPE production, Verde is here to help. In this resource, we highlight a number of Verde clients that have pivoted their production to answer to the global need for more Personal Protective Equipment (PPE). Below is a resource guide to assist you and your specialty business in effectively communicating your investment in PPE manufacturing efforts.
After pivoting its premium bike apparel production to make face masks and shields for first responders and medical providers in Western North Carolina, Kitsbow experienced unanticipated engagement from all over the U.S., with demand totaling more than 100,000 units in the first week.
Kitsbow has expanded its commitment to U.S. manufacturing by relocating to a new facility near Asheville, North Carolina that will open before the end of 2019, and plans to earn 95-percent of its revenue from products made onshore by 2021.
After accepting applications for the second-annual 36 Hours in Kitsbow film series, a program giving anyone the chance to showcase their favorite cycling adventure,Kitsbow is excited to debut the first of six short films.
After putting out a call for nominations last month, Kitsbow, maker of premium cycling clothing and accessories, today announces the winners of its second annual Trail Advocate of the Year Program—Gabriel Amadeus Tiller, Don Baumgart & Vernie Aikins.
