Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Focused on conservation and driven by its community-based ethos, Costa Sunglasses is announcing the Marlin Fly Project, the first recorded billfish research mission solely using fly tackle. In partnership with the locals of San Carlos, Mexico, The Billfish Foundation (TBF) and International Game Fish Association (IGFA), the Marlin Fly Project team successfully deployed 15 satellite tags in two days to better understand and protect this understudied billfish species.
Read MoreAstronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974, launches four new products into orbit for Fall 2023. With its long history of making freeze-dried treats, Astronaut Ice Cream is excited to add two new flavors to its freeze-dried sandwich lineup: Cookies & Cream and Mint Chocolate Chip. The brand’s popular freeze-dried Cinnamon Apples Wedges also make a return to Earth, and a brand-new bundle offering is sent into the cyber (purchasing) universe -- an Astronaut Collection Pack, containing one of each of its ice cream sandwich flavors and freeze-dried fruit offerings.
Read MoreThe Conservation Alliance (TCA) is excited to announce the recipients of its Summer 2023 Grant Cycle. In this cycle, $650,000 in grants were dispersed to 15 organizations working to protect outdoor spaces and wild places throughout North America. TCA is on track to award more than $2 million in grants by the end of 2023.
Read MoreGCI Outdoor announces an exciting new partnership with Outdoors Empowered Network
Read MoreSlingshot Sports, has retained Verde Brand Communications to lead its public relations and brand communications efforts
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