Public Relations, Communications, & Digital Marketing for Outdoor Brands
Verde voice blog
Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Few voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For the summer of 2022, our clients gear was named some of the best of the best for everything from backpacking to travel apparel. See all of the wins here.
As Labor Day approaches, we’ve wrapped up some great gear suggestions—whether you plan on hosting a backyard BBQ, sneaking one last camping trip in for the season, or stocking up for the long-awaited, post-pandemic tailgating season, we’ve got you covered.
Costa Sunglasses, a longtime leader in the conservation space, has been awarded the prestigious RELX SDG (Sustainable Development Goals) Customer Award for its Untangle our Oceans campaign. Costa is one of four organizations around the world receiving the award for its significant and demonstrable contributions toward the United Nations Sustainable Development Goals.
Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, welcomes two new lifestyle frames to its spring 2022 collection - Salina and Paunch. Inspired by salty surf and tropical locales, Salina and Paunch have a sleek, adventure-ready style designed to look good and play hard no matter your plans.
Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, brings next-level performance and style to its spring 2022 collection with the new Lido. Versatile, stylish, and packed with performance features, Lido is where form meets function.
Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, brings next-level performance to two more of its legacy frames for spring 2022. The enhanced Reefton PRO and Tuna Alley PRO feature new performance upgrades that keep your frames locked in place and vision clear so you can focus on the fish.
Leading performance eyewear brand, Costa Sunglasses, welcomes one of bass fishing's most decorated anglers to its roster, Kevin VanDam. Heading into the 2022 season, VanDam will depend on Costa’s high-performance eyewear for his continued success on the Major League Fishing (MLF) Bass Pro Tour.
Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, appointed industry veteran John Acosta as its Vice President of Marketing. With more than 20 years of experience in the outdoor and fishing industries, Acosta will oversee Costa’s global marketing efforts creating a consistent brand experience in every channel of its business.
Noble Biomaterials, creator of advanced antimicrobial systems, announces today that their Ionic+™ fiber and fabric technology is being recognized by a slew of helmet manufacturers as the preferred choice for helmet linings in the ski, bike, and motocross industries.
Since 1983, Costa Sunglasses has built a reputation for creating the highest quality, best-performing sunglasses for anglers and outdoor enthusiasts – but Costa knows that not every adventure takes place in the light of day. Costa Clear, the brand’s latest collection of single vision and progressive optical lenses, answers the call for clear vision all day, every day.
For more than 38 years, Costa Sunglasses has been driven to protect the watery world it calls home. Continuing to put its mission into action by building products with purpose, Costa is announcing the next generation of The Untangled Collection, sunglasses built from recycled fishing nets.
This July 4th, whether you plan on hosting a backyard BBQ with family and friends, celebrating the occasion at a campground, cooling off at the lake or taking a hike, the following essentials are our top picks for the holiday weekend.
Costa Sunglasses, maker of high-performance, adventure-ready eyewear, grows its lifestyle collection just in time for summer with two new beach-ready lifestyle frames, the Rincondo and the feminine Maya.
Let’s be honest, it can be hard to get the right gift for Father’s Day. They say they don’t want anything, and obviously, showing up empty-handed is not an option. So, Verde has put together gifts that will be sure to wow Dad this year! Check out some of our favorites like the National Park X Wyoming Whiskey bottle, a relaxing GCI Outdoor Chair, and many other amazing gifts that Dad will love!
While flowers and chocolate are great, they can get a little boring after a while. Verde has all the cool Moms out there covered with our favorite gifts! Check out our picks that include the Juno H20 from Gregory, the SunShade Comfort Pro Rocker from GCI Outdoor, and tons of other gifts to make this year’s Mother’s Day amazing!
Costa Sunglasses overhauled two of its most trusted and well-loved frames this season, the Blackfin PRO and Fantail PRO - because the best can always get better.
For more than 38 years, Costa Sunglasses has prioritized protecting the watery world it calls home. Today, the brand is proud to release its first-ever Protect Report highlighting three-plus decades of supporting coastal communities, cleaning coastlines and waterways, eliminating single-use water bottles and much, much more.
Costa Sunglasses, maker of high-performance, adventure-ready eyewear, is expanding its core performance line to include extended sizing in two of its best-selling frames, Ferg and Spearo.
Costa teams up with Verde to craft communications supporting well-known eyewear brand’s focus on sustainability, performance for fishing, water sports.
