Verde voice blog

What happens when the world’s largest sporting goods retailer, Decathlon, enters the U.S. market, armed with capital, smart leadership and an entire assortment of house branded bike, and other gear?

The evolution of the specialty bike market is happening fast. The learning available to all of us lies in the evolution itself. In bike, we’ve got a front-row seat to discover what’s working, and what isn’t, as an entire established industry works to modernize to meet the expectations of today’s connected consumers.