USA Cycling CEO, Rob Demartini, talks about the monumental growth of the cycling industry through 2021 and the importance of newcomers.
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Cycling Tips Associate Editor, Abby Mickey, discusses combating inequality in cycling, growth of the VeloClub and much more.
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A special encore replay episode of our most downloaded show ever featuring Machines for Freedom founder Jennifer Kriske. Kriske talks inclusivity and the cycling industry as a whole.
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Po Campo CEO & founder, Maria Boustead discusses strategic channel shifting, product development and the cycling industry amid COVID-19.
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Eric Porter is a professional mountain biker that I have worked with over the years in a variety of different ways. At the end of every year, he’s traditionally planning his trips for the new year, but just like so many of us in 2020, he had to change how he approached this past year. With cancelled trips, races and essentially all plans, he pivoted to focus on video production and ramped up his Youtube Channel - Porter MTB - over the past year.
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Quivers VP of Lead Gen., Ben Barenholtz & SmartEtialing President + Co-Owner, Ryan Atkinson, discuss massive shifts in consumer trends since COVID-19.
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Our friend Jayson O’Mahoney, founder and publisher of Gravel Cyclist, joins us for his first podcast interview ever. We address his approach to reviews, as well as his channel strategy to continue to grow the stoke and engagement of his audience.
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Director of Bike Betonville, Aimee Ross, discusses their relationship with Visit Betonville, economic growth and creating an inclusive cycling environment.
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BikeRumor.com founder, Tyler Benedict, provides insight on spreading content across multiple channels and navigating today's media landscape.
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Machines for Freedom Founder, Jennifer Kriske is my guest today on this episode of the Channel Mastery podcast. Jennifer and I discuss the why behind founding the brand, how she was able to build the loyal following, apparel in independent bike shops and the relationship between Specialized and Machines for Freedom.
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Velofix CEO, Chris Guillemet and I discuss this evolution in the context of the future of the mobile bike shop. Where the channel is headed in the near future is not what you might expect.
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I speak with Kristi Mohn and Gabbi Adams, two of the women leading the charge in expanding and developing Gravel Racing across America and the launch of their newest event - the Big Sugar gravel race in Betonville, Arkansas.
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Through the National Interscholastic Cycling Association (NICA), Steve Matous and his team are not only introducing mountain biking to tens of thousands of teenagers, they’re also developing lifelong cyclists and outdoor enthusiasts.
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Today I speak with Blair Clark, president of Canyon Bicycles USA. We talk about the challenges of DTC online bike sales, and importantly, the solutions to those friction points. We discuss the importance of doing what you can, when you can for your consumers, then working endlessly to protect and nurture the loyalty that develops. It’s not just good for the consumer and Canyon, it’s good for the cycling community as a whole.
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The evolution of the specialty bike market is happening fast. The learning available to all of us lies in the evolution itself. In bike, we’ve got a front-row seat to discover what’s working, and what isn’t, as an entire established industry works to modernize to meet the expectations of today’s connected consumers.
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