Posts tagged specialty retail
Channel Mastery - Ep. 94: Kimberly Grogan, Co-Owner of Dash-Sports

An independent, specialty endurance-sports store in Clermont, Florida, is expanding from 400 square feet to 2,000 square feet. As any specialty retailer knows, this is not a decision that’s made lightly. In a two-part series, I’ll be interviewing Kimberly Grogan, co-owner of Dash-Sports, to document the expansion. In this first episode, we drop in on the reasoning behind their decision to expand, why the time is now, and what strategies she and her partner/husband are employing to up the odds for success.

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Channel Mastery - Ep. 81: Ryan Atkinson, SmartEtailing

In today’s show with Ryan, you’ll learn that many independent bike dealers and bike manufacturers are still timid about committing to ecommerce as a channel – for lots of reasons. As we’ve reported in on before on Channel Mastery, you’ll hear once again from this expert that specialty businesses NEED to expand into this realm to continue to serve your connected consumer today.But don’t worry, you don’t need to be a digital marketing expert to reap the rewards. Ryan shares today that the tools exist so that you can make all of these things happen while staying focused on your superlative customer service and cycling expertise.

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Channel Mastery - Ep. 52: Michael Roberts, Executive Editor of Outside Magazine

The August issue of Outside Magazine dropped yesterday. In it, writer Mya Frazier and executive editor Michael Roberts investigate how Amazon is changing the outdoor market. Today, I interview Michael Roberts about the process, what was learned, and how only fools will predict what’s going to happen.

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Channel Mastery - Ep. 45: Erik Saltvold, Founder of Erik's Bike Shop

Today I talk with Erik Saltvold about the state of the bike industry, the rise of e-bikes, the curious catch-22 of bike share programs, and how cycling literally saved a town.

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