Verde News
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Krimson Klover presents winter collection for 2024 Season
Krimson Klover releases new base layers, ski sweaters and outerwear for Winter 2024. Krimson Klover is a women-founded outdoor brand committed to empowering women through functional fashion that is responsibly sourced.
ROLL Recovery launches SUPERPLUSH™ recovery footwear collection
ROLL Recovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools, announces the launch of the all-new SUPERPLUSH™ Recovery Footwear collection. The full lineup offers a performance recovery shoe, slide and flip flop style in an array of colorways.
Mammut taps Matt Kaplan as managing director of North America
Leading performance mountain equipment manufacturer for over 160 years, Mammut welcomes Matt Kaplan as its new Managing Director of North America, effective November 18, 2024. With an extensive track record in management and commercial leadership in the outdoor industry, Kaplan will drive the acceleration of Mammut's growth path as a leading mountain sports brand in North America.
Hincapie brothers rally the global cycling community, helping the Polk County Community Foundation raise nearly $700,000 in funds
Gran Fondo Hincapie’s 13th annual Greenville cycling event took place this past Saturday, welcoming over 2,000 riders for a weekend of riding and fundraising. The event raised close to $700,000 and continued efforts to raise one million dollars for the Polk County Community Foundation.
Mammut unveils the Barryvox® S2, raising the bar in avalanche safety
Mammut unveils the Barryvox® S2, raising the bar in avalanche safety. The new Barryvox® S2 continues in Mammut’s tradition of pushing boundaries by combining advanced technical features with a user-friendly design, bridging the gap between complexity and ease of use in avalanche transceivers.
Gran Fondo Hincapie Greenville event aims to raise one million dollars to help residents of Polk County
Gran Fondo Hincapie announces its 13th annual Greenville cycling event, scheduled to take place on Oct. 19, will instead be held as a fundraising event for the local community impacted by Hurricane Helene.
Grassroots Fall Connect buying show sees uptick in retailer, brand attendance
As it prepares for Connect, its Fall buying show next month, Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, heads into its twice-annual event with a measured uptick in the number of attending buyers, vendors and appointments scheduled.
Gift guide: watersports - beach & beyond
Looking for the perfect gift for the water enthusiast in your life? Whether it’s eFoiling, kayaking, paddleboarding, surfing, or simply casting a line out in a mountain stream, there’s no better way to celebrate the holidays than by upgrading the products they use (or should be using…) on their water adventures. From high-performance gear to stylish accessories, we’ve rounded up the must-have watersports products that will make waves this season. Get ready to dive into the ultimate holiday gift guide tailored to those in your life who love the water.
Gift guide: bike & cycling gifts for all types of riders
During the pandemic biking became a safe alternative to public transportation and the gym - and a great way to spend time with family and friends. This momentum has been huge, and we’re seeing it continue through 2022, despite inventory challenges across the industry. So, with this continued momentum, we know there are a lot of folks out there looking for the best gifts in cycling, and these our top picks.
Ski & snowboard gift guide & trends
We’re not only going to share our favorite gifts for skiers but also help you identify the hottest trends and most-searched-for topics in skiing. This means that you can not only have a great gift guide, but you can optimize it to stand out in this competitive landscape.
Gift guide: climbing gifts for new climbers and rock bums alike
2021 was a breakout year for climbing and 2022 continued the trend. Following the sport’s debut in the 2020 Olympics (which took place in 2021) we saw a continued surge in popularity as gyms are back open all over the country. So, we know your readers are still interested in climbing, now what is the hot gear they’ll be looking for this holiday season? Read along and we’ll share.
Gift guide: run and fitness gear
Whether you're looking to motivate someone to kickstart their fitness journey or seeking the perfect present for a seasoned athlete, this curated selection of run and fitness products has got you covered. From high-performance running gear that will help them achieve their personal bests to innovative workout accessories that make staying active more enjoyable, our gift guide is designed to inspire, support, and elevate every step of their fitness adventure. So, let's lace up those running shoes and dive into a world of health, wellness, and unparalleled gift-giving ideas!
Backpacker’s Pantry promotes preparedness, offers meal kits for Emergency Preparedness Month for all diets
As September marks Emergency Preparedness Month, Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, emphasizes the importance of being ready for unexpected situations with its comprehensive range of emergency meal solutions.
Holiday gift guides for the outdoors in 2024
The holiday season and the boom of many outdoor sports share a common thread - people finding out and celebrating the things that truly matter to them. As folks put a higher priority on health and adventurous experiences in the outdoors, we’ve seen many activities with huge participation growth, and the related gear flying off the shelves.
Gift guide: top trending travel apparel and accessory gifts
Sure, travel may still be closed off in many places, but we’re returning to normal, and that means there is a boatload of built-up demand. So despite the damper on big trips, we’re still seeing more interest in travel and the outdoors than ever. So, how do you write a holiday gift guide to reach these folks and their loved ones?
Gift guide: outdoor and camping gear
What better time to make sure outdoorsy folks are well prepared for their next outdoor adventure than the holidays? We know the outdoors are more popular than ever, so here’s a curated list of outstanding items of all price ranges for camping enthusiasts everywhere.
Astral ramps up brand communication efforts in partnership with Verde
Astral, the industry-leading designer of high-performance outdoor equipment and apparel, has retained Verde Brand Communications to lead public relations and brand communications.
Future focus: harnessing emerging marketing platforms in 2024
Audiences are not diminishing. Instead, they're dispersing to new, dynamic platforms, offering fresh opportunities for marketers to connect and engage. This undoubtedly makes it more difficult to drive the same reach, due to a more fragmented landscape. However, it’s essential to meet prospective consumers where they are.
Verde clients take home Outside Buyers Guide Winter 24 honors
Few voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For this winter, our clients gear was named some of the best of the best.
Verde Clients take home Outside Buyer's Guide honors
Few voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For this winter, our clients gear was named some of the best of the best.
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