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ROLL Recovery Matt Sklar ROLL Recovery Matt Sklar

ROLL Recovery Launches SUPERPLUSH™ Slides and Flip Flops

ROLL Recovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools, adds SUPERPLUSH™ Slides and SUPERPLUSH™ Flip Flops to its SUPERPLUSH™ Recovery Footwear collection. The two new styles join the Classics slip-on shoes which launched last fall, creating a full line of footwear to boost athlete recovery.

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Royal Robbins Matt Sklar Royal Robbins Matt Sklar

Royal Robbins launches Mosquito Protection Technology™ apparel

This spring, Royal Robbins, the outdoor brand whose mission is to feed the soul through nature and adventure, launches its Mosquito Protection Technology™ (MPT) apparel collection, which provides a chemical-free and robust barrier from mosquitos. This innovative technology has already been included in Popular Science’s list of "50 Greatest Innovations" of 2024.

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Gear Matt Sklar Gear Matt Sklar

2025 Mother’s Day gear guide

Mother’s Day is right around the corner (May 11)! Now’s the time to start thinking about the ultimate gift to give your outdoorsy mom. Check out this gear guide with all you need to make your mom feel extra loved this Mother’s Day.

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Matt Sklar Matt Sklar

Shifting media: new action sports media you should know about

Change is constant in the media landscape, with revenue models, staffing structures, and algorithms never at a standstill. Unfortunately, this has led to several consolidations and downsizing of in-house editorial teams in recent years. From these challenging times, many of our industry veteran journalist friends have seen an opportunity to return to their roots and create new core and boutique publications with an enhanced editorial direction.

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Gear Matt Sklar Gear Matt Sklar

2025 Spring mountain biking gear guide

With rising temps and longer days, spring is on its way! Before you hit the trails for the beginning of a new mountain biking season, be sure to check out this gear guide with all you need to get back out there.

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ONIX Matt Sklar ONIX Matt Sklar

Verde Brand Communications serves up PR support for ONIX Pickleball

ONIX Pickleball, a leader in the fast-growing sport of pickleball for two decades, recruited Verde Brand Communications, a Colorado-based public relations and digital marketing agency specializing in the outdoor and active lifestyle spaces, as its PR agency of record, effective immediately. Verde will collaborate with ONIX Pickleball to amplify the brand’s message, showcase its industry-leading paddles and patented technologies, and further its mission of growing and supporting pickleball players of all levels, from beginners to professionals. 

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Breaking News Matt Sklar Breaking News Matt Sklar

EDELRID, Nomadix join Grassroots Outdoor Alliance

Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this month welcomes two new manufacturers to its national vendor partner network, climbing and outdoor equipment manufacturer EDELRID North America and multi-purpose outdoor gear manufacturer Nomadix. Their addition brings the number of Grassroots vendor partners to 64.

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Rossmönster Matt Sklar Rossmönster Matt Sklar

Verde Brand Communications takes the wheel for Rossmönster adventure truck and van PR efforts

Verde Brand Communications, a leading agency specializing in outdoor and active lifestyle industries, has been appointed as the public relations agency of record for Rossmönster, effective immediately. Verde will work closely with Rossmönster to showcase their innovative approach to adventure truck and adventure van builds to help highlight the brand's commitment to enabling unforgettable outdoor experiences.

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Matt Sklar Matt Sklar

Shifting media series: new outdoor & active lifestyle publications you should know about

Change is constant in the media landscape, with revenue models, staffing structures, and algorithms never at a standstill. Unfortunately, this has led to several consolidations and downsizing of in-house editorial teams in recent years. From these challenging times, many of our industry veteran journalist friends have seen an opportunity to return to their roots and create new core and boutique publications with an enhanced editorial direction.

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Escapod Matt Sklar Escapod Matt Sklar

Escapod is granted patent protection for design of its innovative TOPO 2 off-road teardrop trailer

Escapod, creator of premium off-road teardrop trailers designed for adventurers, was granted patent protection this past month in the United States, Canada, Europe and Australia around the design and engineering of its innovative TOPO 2 trailer body and doors. This design has also garnered international acclaim, including a design award in December from Design MasterPrize, an award that highlights exceptional product design in a variety of sectors. In recent years, Escapod has earned other design honors, including the Red Dot Design Award and the IF Design Award in 2023.

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Astronaut Foods, Backpacker's Pantry Matt Sklar Astronaut Foods, Backpacker's Pantry Matt Sklar

Backpacker's Pantry launches Backcountry Bucket

Boulder-based Backpacker's Pantry is excited to announce the launch of the Backcountry Bucket, a complete and reliable solution for anyone looking to be prepared for outdoor adventures or emergency situations. This innovative meal bucket features 24 servings of premium meals — 12 different meals, 2 servings per pouch, designed to provide a mix of flavors for up to 8 days of sustenance.

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Breaking News, Royal Robbins Matt Sklar Breaking News, Royal Robbins Matt Sklar

Royal Robbins launches Fall 2025 collection fueled by heritage, natural fibers and the spirit of Yosemite

Royal Robbins, the outdoor brand whose mission is to feed the soul through nature and adventure, introduces its Fall 2025 collection – a testament to the legacy and adventurous spirit of the brand’s founders Liz and Royal Robbins. Since the brand’s inception in 1968, climbers and adventurers have trusted Royal Robbins for apparel inspired by the Yosemite Valley. Today, Royal Robbins continues to honor its heritage with a renewed focus on sustainable and innovative design.

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