Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Ultrarunner Courtney Dauwalter led Tailwind Nutrition athletes to an exceptional 2023 season by securing back-to-back-to-back victories at the Western States 100 Endurance Run, Hardrock 100, and Ultra Trail du Mont Blanc. The Colorado-based ultrarunner set course records at the former two events, a feat never before seen in the sport.
Read MoreTailwind Nutrition Athlete Harvey Lewis Sets World Record at Big Dog Backyard Ultra
Read MoreFocused on conservation and driven by its community-based ethos, Costa Sunglasses is announcing the Marlin Fly Project, the first recorded billfish research mission solely using fly tackle. In partnership with the locals of San Carlos, Mexico, The Billfish Foundation (TBF) and International Game Fish Association (IGFA), the Marlin Fly Project team successfully deployed 15 satellite tags in two days to better understand and protect this understudied billfish species.
Read MoreAstronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974, launches four new products into orbit for Fall 2023. With its long history of making freeze-dried treats, Astronaut Ice Cream is excited to add two new flavors to its freeze-dried sandwich lineup: Cookies & Cream and Mint Chocolate Chip. The brand’s popular freeze-dried Cinnamon Apples Wedges also make a return to Earth, and a brand-new bundle offering is sent into the cyber (purchasing) universe -- an Astronaut Collection Pack, containing one of each of its ice cream sandwich flavors and freeze-dried fruit offerings.
Read MoreCAMP365 – creators of the world’s first fold-out cabin camper, announces this week a new platform in the pickup-camper category, the CAMP365 T Model. Made in the USA and designed to meet the needs of electric vehicle owners looking for a truck bed option that has a minimal impact on range, the T Model works with the Rivian R1, Ford Lighting, Tesla Cybertruck, and other mid-size trucks.
Read MoreOlympic mountain bike champion, Tom Pidcock, and multi-time national champion, Savilia Blunk, will headline the elite fields at Life Time Little Sugar MTB on Sunday, Oct. 15. The world’s top mountain bike racers, many of whom are contenders in the Life Time Grand Prix presented by Mazda, make up the impressive fields.
Read MoreLeaves are changing, temps are dropping - fall is falling. It’s that time when we reach for our collective beanies, don those comfy leggings, and hit the pumpkin patch. As much as we at Verde, and the brands we represent, love to head deep into an adventure, we’re still human - meaning you can catch us leaf peeping or picking out that perfect pumpkin. With this in mind, we decided to get in touch with our #basic side this fall and share our best recommendation for you and your readers. BYOPSL - bring your own pumpkin spice latte.
Read MoreVisit Durango is bringing back Spoketober for its second consecutive year of celebrating Durango’s tight-knit and passionate cycling community. The month-long calendar of events highlights the dedication and sweat equity its residents have committed to making Durango one of the top cycling destinations in the nation, featuring over 300 miles of singletrack trails and being home to numerous Olympians. The community cycling event will take place throughout Durango and La Plata County, Colo. for the entire month of October 2023.
Read MoreThe Conservation Alliance (TCA) is excited to announce the recipients of its Summer 2023 Grant Cycle. In this cycle, $650,000 in grants were dispersed to 15 organizations working to protect outdoor spaces and wild places throughout North America. TCA is on track to award more than $2 million in grants by the end of 2023.
Read MoreTailwind Nutrition has launched Apple Cider Endurance Fuel, a seasonal, limited edition flavor of Tailwind Endurance Fuel that benefits Bigger than the Trail (BTTT), a non-profit that uses trail running as a platform to advocate for mental health.
Read MoreSnowsports Industries America (SIA), the leading trade association for the winter sports industry, is thrilled to announce the release of its highly anticipated Participation Report for the 2022-23 winter season. This comprehensive report offers invaluable insights into the state of winter sport participation, providing industry stakeholders with crucial data and trends across all winter sports – skiing, snowboarding, cross-country skiing, snowshoeing, sledding, fat biking and touring.
Read MoreCoinciding with the 20-year anniversary of Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, a business venture dedicated to the hunting, fishing, and off-roading markets is announced: Pursuit Prolink. This is the latest evolution and expansion of the Outdoor Prolink business in an effort to bridge the gap between the outdoor, hunting, and fishing industries. Through the creation of this new multi-store marketplace, Outdoor Prolink and Pursuit Prolink will continue to protect and support the relationship between brands, pros, specialty retailers, and consumers.
Read MoreBuilding off of the success of its limited pre-release, Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, launches the full collection of King Tide, its most advanced and technical sunglass frame to date. Five years in the making, King Tide is a celebration of Costa’s 40 year history on the water, and the culmination of every frame that came before it.
Read MoreBoulder, Colo.-based Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces a revamped Emergency Meal Kit offering that allows you to build your own custom kit for three or seven days, and choose the meals you want to have included in your own personalized survival meal kit. The available kits include a meat, vegan, and vegetarian, and each custom kit offers a diverse range of meal options, from homey classics to global favorites.
Read MoreIt's that time of year again: when outdoor companies — along with the rest of the world — start thinking about holiday gifting. While holiday gift guides have their place (especially for those last-minute shoppers), they can become a bit … repetitive. Here are a few twists on the usual take.
Read MoreThe holiday season and the boom of many outdoor sports share a common thread - people finding out and celebrating the things that truly matter to them. As folks put a higher priority on health and adventurous experiences in the outdoors, we’ve seen many activities with huge participation growth, and the related gear flying off the shelves.
Read MoreDuring the pandemic biking became a safe alternative to public transportation and the gym - and a great way to spend time with family and friends. This momentum has been huge, and we’re seeing it continue through 2022, despite inventory challenges across the industry. So, with this continued momentum, we know there are a lot of folks out there looking for the best gifts in cycling, and these our top picks.
Read More2021 was a breakout year for climbing and 2022 continued the trend. Following the sport’s debut in the 2020 Olympics (which took place in 2021) we saw a continued surge in popularity as gyms are back open all over the country. So, we know your readers are still interested in climbing, now what is the hot gear they’ll be looking for this holiday season? Read along and we’ll share.
Read MoreGoing into this holiday season, we’re trying to help you write the best gift guides possible, sharing these trends and some of our favorite products. Here, we’ve collected a list of our favorite products from our industry-leading group of brands, and to make the holiday season even easier for shoppers, all of these great gifts are available now on Amazon.
Read MoreSure, travel may still be closed off in many places, but we’re returning to normal, and that means there is a boatload of built-up demand. So despite the damper on big trips, we’re still seeing more interest in travel and the outdoors than ever. So, how do you write a holiday gift guide to reach these folks and their loved ones?
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