Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Our job as PR professionals is to drive the most visibility for our clients, to the most relevant audiences. One of the ways we approach this at Verde is through the lens of the customer journey. This full-funnel approach not only helps us tailor our pitching to be most effective, but it also helps drive the best results for all KPIs, from awareness to sales.
Read MoreOutdoor brands saw huge wins in direct-to-consumer web sales this Cyber Season, with one of Verde’s internal reports showing as much as 50% revenue beats to last year from Black Friday to Cyber Monday across outdoor industry brands. This bucks the many months-long trends of slow sales and traffic.
Read MoreDigital marketers have had their collective ear to the ground, trying to tease out the impacts of Google’s latest “Helpful Content” update, and our team at Verde is no different. With some time since the update began its rollout, we decided to crunch the numbers and look at the largest shifts that we’ve seen in search engine results. What did we find? Unsurprisingly, we saw some websites fare better than others, but the real learnings come from breaking down changes on an individual basis.
Read MoreRelationships, list building, tailored pitches, and most importantly outreach - these are the mainstays of traditional PR campaigns, but what if we told you that your owned content efforts can support and enhance your program PR passively?
Read MoreWhether you are looking to optimize the reach of branded content, or building an entire video strategy around search, following a step-by-step SEO checklist will help to ensure that you’re leaving no stone unturned.
Read MoreLearn more about the high-level website traffic trends in the outdoor industry as we look back at Q4 and lay out some important areas to watch in 2022.
Read MoreUncertainty, in several forms, has driven down traffic across the market, however, conversion rate remains a bright spot. How can you tune up your brand and business to deal with these market conditions? We’ll break down our recommendations by traffic channel.
Read MoreWe share the best ways to make the most out of your listicles and keep your readers (and Google) well-informed with the newest gear on the market.
Read MoreWeb traffic across the outdoor industry remained down significantly in Q3, as we continue to see comps to the COVID-inflated 2020, a trend we expect to continue. Learn about where this traffic is coming from, and more inside.
Read MoreA guide for how to set up and optimize a YouTube channel for your brand. This guide walks you through, step-by-step, and provides examples and additional resources for creating a branded experience on YouTube.
Read MoreIncrease conversion rates on your website by leveraging media coverage and PR. Learn how brands use PR placements in owned channels to show third-party validation of your products and give customers a sense of security when making purchase decisions.
Read MoreBrand ambassadors and influencers can be cornerstones to your brand’s storytelling. But how do you differentiate between the two seemingly interchangeable terms?
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