New from our brands, education, and market trends

sbt grvl to re-open registration for females to diversify participation from year one

SBT GRVL, the new gravel bike race experience set in Steamboat Springs, Colorado, today unveils a new initiative to diversify participation and encourage more women to sign up for the event’s inaugural year.

SBT GRVLVerde VoiceFebruary 18, 2019

uncharted supply co. welcomes director of business development, director of content and strategic advisor

Uncharted Supply Co. has added three more growth-focused hires in their mission to keep customers prepared for anything.

Uncharted Supply Co.Verde VoiceFebruary 17, 2019

57hours launches mobile-based app for connecting outdoor enthusiasts with certified mountain guide

57hours has created a platform where vetted and certified local guides can design and promote their best trip offerings to people all over the world, making new adventures accessible to a rapidly growing outdoors-loving audience.

57hoursVerde VoiceFebruary 15, 2019

Channel Mastery - Ep. 75: Steve Frothingham, Editor in Chief at BRAIN

Steve Frothingham is my guest today. He is the editor in chief of BRAIN, which was recently purchased by the publishers of VeloNews. We talk about the future of trade shows and trade media.

pearl izumi undergoes a transformation

PEARL iZUMi is introducing a powerful new brand position with an inclusive foundation, designed to bring-to-life and directly tie to the depth of its Mission and Values.

PEARL iZUMiVerde VoiceFebruary 6, 2019

pearl izumi debuts new road pieces and designs

PEARL iZUMi, the world’s leader in cycling apparel and footwear, has transformed its Road collection with new styles, colors and designs. With a refocus on simple sophistication and sleek design, the new 2019 Road collection is like nothing PEARL iZUMi has ever created.

PEARL iZUMiVerde VoiceFebruary 6, 2019

go rving launches first-ever kick off to camping season campaign backed by a multi-million advertising buy

Designed to ignite consumer interest and drive traffic to RV dealers nationwide as the spring/summer vacation season approaches, Go RVing is launching a new multi-million dollar Kick Off to Camping Season campaign that will run February through mid-July.

Go RVingVerde VoiceFebruary 5, 2019

applications now open for second-annual 36 hours in kitsbow grant program

Following the conclusion of its successful 36 Hours in Kitsbow film series, Kitsbow announces that 2019 applications are now open for its second annual grant program that features unique short films telling the story of an overnight biking adventure.

KitsbowVerde VoiceFebruary 5, 2019

Under Armour inspired by the sunrise

The HOVR Infinite is the latest drop from Under Armour and one of the styles in the 2019 Collection of HOVR footwear, designed for every type of runner.

Under ArmourVerde VoiceFebruary 1, 2019Clients

DÆHLIE launches “run 365” collection along with nordic ski styles for fall 2019

DÆHLIE is launching a run apparel collection at Outdoor Retailer Snow Show that is designed to outfit the runner for any winter training conditions.

DaehlieVerde VoiceFebruary 1, 2019

LOGE Camps partners with verde brand communications

Adventure-focused hospitality startup taps Verde to help elevate, enhance outdoor travel experience to build and bring the outdoor community together…

Clients, Loge CampsGuest UserJanuary 31, 2019

go rving to exhibit for first time at outdoor retailer snow show

Go RVing, the marketing communications initiative of the RV industry will exhibit at the 2019 Outdoor Retailer Snow Show for the first time at the Colorado Convention Center in Denver.

Go RVingVerde VoiceJanuary 29, 2019

pro mountain bike champ amy beisel joins the lem helmets ambassador team

LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes seasoned rider Amy Beisel to the family as brand ambassador.

LEM HelmetsVerde VoiceJanuary 29, 2019

Channel Mastery - Ep. 74: Peter Kearns, Amazon Expert

Peter Kearns is my guest on this episode and also a panelist at the SIA/ORWM 2019 panel I’m moderating on “Managing the Digital Divide.” He’s been in e-commerce for a decade, both in and out of Amazon. If you’ll be at the show on January 29, please listen to this episode and send me your questions to answer live at the panel.

scarpa north america names kns reps as 2018 sales agency of the year

Based on strong growth and proactive teamwork, SCARPA North America named KnS Reps, its sales team for the Rockies region, as 2018 Sales Agency of the Year.

ScarpaVerde VoiceJanuary 23, 2019

lem helmets welcomes keith cozzens as global brand marketing director

LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes Keith Cozzens to the team as Global Brand Marketing Director.

LEM HelmetsVerde VoiceJanuary 23, 2019

msr® debuts new paragon™ snowshoe binding for ultralight comfort and safety in the backcountry

Seattle-based Mountain Safety Research®(MSR®), the world’s leading snowshoe manufacturer, introduces the Paragon™ Binding, the world’s first single-strap mesh snowshoe binding delivering the pinnacle of simplicity, security, durability, and comfort in alpine terrain.

MSRVerde VoiceJanuary 22, 2019

all-new gregory tribute awarded best travel backpack at ispo

The Tribute 55, a new adventure travel-focused backpack from Gregory Mountain Products, was named best travel pack of 2019 by a panel of independent, expert judges at the International Sporting Goods Trade Show (ISPO).

Gregory PacksVerde VoiceJanuary 22, 2019