Thought leadership
Over Verde’s 20+ years of serving clients, we’ve learned a whole lot. Our clients and our people bring new lessons every day, with learnings coming from our successes just as much as they do from our shortcomings. Working in a dynamic digital landscape gives us a great platform to test, learn, and perfect our craft. Here, alongside Verde founder Kristin Carpenter’s Channel Mastery Podcast, we want to take the opportunity to share some of the lessons we’ve learned.
Website, SEO & eCommerce
Influencers & ambassadors
Content & video
Diversity, equity & inclusion
Outdoor industry traffic reports
Outdoor brands saw huge wins in direct-to-consumer web sales this Cyber Season, with one of Verde’s internal reports showing as much as 50% revenue beats to last year from Black Friday to Cyber Monday across outdoor industry brands. This bucks the many months-long trends of slow sales and traffic.
Learn more about the high-level website traffic trends in the outdoor industry as we look back at Q4 and lay out some important areas to watch in 2022.
Uncertainty, in several forms, has driven down traffic across the market, however, conversion rate remains a bright spot. How can you tune up your brand and business to deal with these market conditions? We’ll break down our recommendations by traffic channel.
Web traffic across the outdoor industry remained down significantly in Q3, as we continue to see comps to the COVID-inflated 2020, a trend we expect to continue. Learn about where this traffic is coming from, and more inside.
Learn more with the Channel Mastery Podcast
Channel Mastery is a podcast from Verde designed to teach business owners how to excel across multiple platforms. Our mission is to see our listeners not only achieve the growth they want, but also to maintain their success and resiliency in our world’s constantly changing retail landscapes. If you’re a business owner, especially in the outdoor industry, looking for the best way to connect, serve, and sell to today’s consumers then this podcast is what you need. Listen and subscribe today!