Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Bill Johannesen is the founder of Vision Werks Consulting and lifelong, specialty consumer analyst. He is an expert with MAP/UP retail price maintenance execution, Internet and channel management, and retail partnerships and new sales roles. Vision Werks uses data and market intelligence to generate customized, predictable revenue growth and stabilized margins from aligned online and omnichannel distribution.
Read More“Not Quite Out of the Woods,” a 36-hours in Kitsbow film shot and edited by Emmy Award winner Kate Geis, has been selected for the 10th annual Ciclismo Classico Bike Travel Film Festival on March 20, 2019.
Read MoreW. L. Gore & Associates´ (Gore) Fabrics Division published its Responsibility Update 2018 this month. The update details how Gore Fabrics is using scientific research to drive environmentally improved material innovations that deliver uncompromised performance with a reduced environmental footprint.
Read MorePEARL iZUMi, the world’s leader in cycling apparel and footwear, set out create the perfect apparel for those dressing for the destination, not just the journey.
Read MoreFor Spring 2019, PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces new styles and updates to its Mountain apparel line.
Read MoreUncharted Supply Co. has added three more growth-focused hires in their mission to keep customers prepared for anything.
Read More57hours has created a platform where vetted and certified local guides can design and promote their best trip offerings to people all over the world, making new adventures accessible to a rapidly growing outdoors-loving audience.
Read MoreSteve Frothingham is my guest today. He is the editor in chief of BRAIN, which was recently purchased by the publishers of VeloNews. We talk about the future of trade shows and trade media.
Read MorePEARL iZUMi is introducing a powerful new brand position with an inclusive foundation, designed to bring-to-life and directly tie to the depth of its Mission and Values.
Read MorePEARL iZUMi, the world’s leader in cycling apparel and footwear, has transformed its Road collection with new styles, colors and designs. With a refocus on simple sophistication and sleek design, the new 2019 Road collection is like nothing PEARL iZUMi has ever created.
Read MoreFollowing the conclusion of its successful 36 Hours in Kitsbow film series, Kitsbow announces that 2019 applications are now open for its second annual grant program that features unique short films telling the story of an overnight biking adventure.
Read MoreThe HOVR Infinite is the latest drop from Under Armour and one of the styles in the 2019 Collection of HOVR footwear, designed for every type of runner.
Read MoreAdventure-focused hospitality startup taps Verde to help elevate, enhance outdoor travel experience to build and bring the outdoor community together…
Read MoreLEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes seasoned rider Amy Beisel to the family as brand ambassador.
Read MorePeter Kearns is my guest on this episode and also a panelist at the SIA/ORWM 2019 panel I’m moderating on “Managing the Digital Divide.” He’s been in e-commerce for a decade, both in and out of Amazon. If you’ll be at the show on January 29, please listen to this episode and send me your questions to answer live at the panel.
Read MoreBased on strong growth and proactive teamwork, SCARPA North America named KnS Reps, its sales team for the Rockies region, as 2018 Sales Agency of the Year.
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