MSR introduces the WhisperLite™ Stove, a powerful, efficient, and compact liquid fuel stove allowing mountaineers to achieve the same performance in the wind and cold as expedition stoves, but with less weight.
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Seattle-based Mountain Safety Research® (MSR®), introduces its first ever brick and mortar retail storefront. The newly constructed MSR Retail Store is now open year round in Seattle according to the schedule below.
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Since the debut of its first shelter in 1973, Seattle-based Mountain Safety Research® (MSR®) has set the standard for high quality backpacking tents and shelters.
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GCI Outdoor is proud to announce the introduction of its newest chair; the Freeform Zero Gravity Lounger. Unlike a typical Zero Gravity chair, the Freeform Zero Gravity Lounger features GCI Outdoor’s patent-pending Freeform Leg Rest Technology™, which allows users to raise their legs up while staying upright.
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Seattle-based MSR®, the high-performance outdoor equipment brand, introduces the compact and ultralight Front Range™ Tarp Shelter, a versatile, spacious and all-season tarp shelter designed for parties of up to four.
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Uncharted Supply Co. is proud to announce three exciting new products that will debut at Outdoor Retailer Summer Market (booth #24138-SL) this month. The SEVENTY2™ Pro Survival Kit, Triage Kit and Rapid Raft offer adventurers, outdoor enthusiasts and preparedness junkies new tools to confidently overcome emergencies of any scale.
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In celebration of Global Running Day today, Under Armour wraps up its 30-day #StartTogether challenge on the MapMyRun app, which encouraged runners to log 30 miles in 30 days.
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Royal Robbins, today announced the launch of Hemp Travel Socks, a new product category specifically designed to meet the rigors of active travel through a highly sustainable material solution.
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After accepting applications for the second-annual 36 Hours in Kitsbow film series, a program giving anyone the chance to showcase their favorite cycling adventure, Kitsbow is excited to debut the first of six short films.
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Seattle-based MSR, the high-performance outdoor equipment brand, introduces an updated line of Ceramic Nonstick pots using durable Fusion®ceramic coating – the most durable option MSR has found for premium, nonstick ceramic to date.
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The customer is the marketer today.We all know it, right? Compare how much time you spend reading reviews or checking social feeds versus the amount of time you spend reading ads, watching ads, listening to ads on the radio. There’s no comparison, especially today with the access we have to ad blockers, etc.
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Outdoor Research expanded its decades-long commitment to making products in the U.S. by investing in a new manufacturing facility that opened in April, doubling the number of OR staff building apparel and gear onshore.
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Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment brand, has announced its newest development in safe water, the Thru-Link™ In-Line Microfilter.
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Open Sky, a wilderness therapy program, is excited to announce the launch of its SKYlights podcast.
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Outdoor recreation is big business in the United States, but until last year, the collective economic impact of the outdoor recreation industry was unknown. That changed in February, 2018.
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Today I speak with Blair Clark, president of Canyon Bicycles USA. We talk about the challenges of DTC online bike sales, and importantly, the solutions to those friction points. We discuss the importance of doing what you can, when you can for your consumers, then working endlessly to protect and nurture the loyalty that develops. It’s not just good for the consumer and Canyon, it’s good for the cycling community as a whole.
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Help AJ ride border to border for Cycle For The Future and the Touch A Life Foundation.
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This week, the Italian-based UCI pro women’s cycling team BePink will compete at the 3-day Amgen Tour of California road race from May 16-18.
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