During the pandemic biking became a safe alternative to public transportation and the gym - and a great way to spend time with family and friends. This momentum has been huge, and we’re seeing it continue through 2022, despite inventory challenges across the industry. So, with this continued momentum, we know there are a lot of folks out there looking for the best gifts in cycling, and these our top picks.

We’re not only going to share our favorite gifts for skiers but also help you identify the hottest trends and most-searched-for topics in skiing. This means that you can not only have a great gift guide, but you can optimize it to stand out in this competitive landscape.

2021 was a breakout year for climbing and 2022 continued the trend. Following the sport’s debut in the 2020 Olympics (which took place in 2021) we saw a continued surge in popularity as gyms are back open all over the country. So, we know your readers are still interested in climbing, now what is the hot gear they’ll be looking for this holiday season? Read along and we’ll share.

Whether you're looking to motivate someone to kickstart their fitness journey or seeking the perfect present for a seasoned athlete, this curated selection of run and fitness products has got you covered. From high-performance running gear that will help them achieve their personal bests to innovative workout accessories that make staying active more enjoyable, our gift guide is designed to inspire, support, and elevate every step of their fitness adventure. So, let's lace up those running shoes and dive into a world of health, wellness, and unparalleled gift-giving ideas!

As September marks Emergency Preparedness Month, Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, emphasizes the importance of being ready for unexpected situations with its comprehensive range of emergency meal solutions.

The holiday season and the boom of many outdoor sports share a common thread - people finding out and celebrating the things that truly matter to them. As folks put a higher priority on health and adventurous experiences in the outdoors, we’ve seen many activities with huge participation growth, and the related gear flying off the shelves.

Sure, travel may still be closed off in many places, but we’re returning to normal, and that means there is a boatload of built-up demand. So despite the damper on big trips, we’re still seeing more interest in travel and the outdoors than ever. So, how do you write a holiday gift guide to reach these folks and their loved ones?

What better time to make sure outdoorsy folks are well prepared for their next outdoor adventure than the holidays? We know the outdoors are more popular than ever, so here’s a curated list of outstanding items of all price ranges for camping enthusiasts everywhere.

Astral, the industry-leading designer of high-performance outdoor equipment and apparel, has retained Verde Brand Communications to lead public relations and brand communications.

Audiences are not diminishing. Instead, they're dispersing to new, dynamic platforms, offering fresh opportunities for marketers to connect and engage. This undoubtedly makes it more difficult to drive the same reach, due to a more fragmented landscape. However, it’s essential to meet prospective consumers where they are.

Few voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For this winter, our clients gear was named some of the best of the best.

Few voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For this winter, our clients gear was named some of the best of the best.

Should your brand delete or turn off social media commenting on posts? We explore content moderation in our current divided times.

In the performance-driven world of professional sports, mental health has long been treated like an afterthought, if it was addressed at all. Recently, there has been a spate of athletes speaking up or taking a stand to advocate for their own emotional well-being. Simone Biles. Naomi Osaka. Michael Phelps. Kevin Love. Every revelation has been incredibly powerful.

The information and product discovery process is changing quickly thanks to an evolving organic search landscape and AI. Getting brand and product mentions in the sources these technologies use will be paramount to driving visibility for your products. While media landscapes may be experiencing volatility and consolidation, they will continue to be hugely impactful in their traditional capacity but also in this new role as trustworthy sources for automated recommendations. This means that a robust PR and earned media strategy is more important than ever in driving brand and product visibility.

Our job as PR professionals is to drive the most visibility for our clients, to the most relevant audiences. One of the ways we approach this at Verde is through the lens of the customer journey. This full-funnel approach not only helps us tailor our pitching to be most effective, but it also helps drive the best results for all KPIs, from awareness to sales. 

Earth Day is one of our favorite holidays and we want to help you celebrate with some earth-friendly gear from some of our favorite clients.

Looking across the outdoors industry, there is an amazing group of talented and influential women leading some of our favorite brands. These women leaders bring years of experience and skills to their organizations and provide some great examples for others to follow. Here we’ve compiled a list of a few of the women Verde works with who are working to change the outdoor industry from the inside out.

We interview ChatGPT on the media industry and how it is changing the game for journalism, writers, and consumers. Explore how ChatGPT is revolutionizing content generation, data analysis, personalization and more. Get a glimpse into the future of AI in media and communication with our expert take on the topic.

As we mark another Martin Luther King Jr Day, the importance and symbolism has never been more important. With so many brands committing to increase their DEI efforts, this is a good time to revisit, update, and reaffirm your brands commitments and considerations around MLK Day.