DÆHLIE, the #1 active Nordic apparel company in Scandinavia, is joining forces with Verde Brand Communications as its agency of record for integrated media relations & brand communications.
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Today, I talk with Wes Allen and we dissect the recent move by Walmart to curate a premium outdoor destination through Moosejaw.com. Are they increasing opportunity and inclusivity for outdoor enthusiasts or leveraging the outdoor industry’s vulnerability around expanding its audience for its own strategic end. Tune in!
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adidas Originals has introduced a GORE-TEX jacket with the patented packable technology KARKAJ designed in partnership with functional clothing pioneer Conroy Nachtigall.
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In today’s episode, I share the story of my own consumer decision journey through signing up for one of the toughest endurance mountain bike events out there, the Leadville 100 MTB.
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Only a skier and mountaineer could bring this amount of chill to the charged world of e-commerce. Dan Nordstrom, previously of ski bumming, Nordstrom.com, and Outdoor Research and currently of Roundhouse Collective, is my guest today. He rarely gives interviews – let alone live interviews to a packed house – and this one is back-to-back genius.
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Technical mountain racing inspired Under Armour to create its newest trail shoe, the UA Horizon BPF, recently introduced on UA.com.
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The Under Armour Mountain Running Series is back for a second year to provide trail athletes an unmatched racing experience in some of the most iconic resort destinations in the United States.
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Today I talk with Rich Hill about brand/retailer relationships, what a healthy outdoor industry looks like and how understanding transactional value can help determine strategy for distribution and sales channels.
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W. L. Gore & Associates is proud to announce that it reached a first key milestone on its Fabrics Division’s journey towards the goal of eliminating PFCs of Environmental Concern (PFCEC) from the life cycle of the large majority of its consumer fabrics portfolio by 2020.
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Yaktrax, the premium outdoor brand synonymous with snow and ice traction, has opened the application portal today for its 2018-19 influencer team, #YakPak.
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GCI Outdoor, creators of portable, durable outdoor recreation equipment and furniture, is proud to announce the Pod Rocker and Pod Rocker with SunShade. Joining a growing collection of campsite rockers, this chair features GCI Outdoor’s patented Spring-Action Rocking Technology™ for smooth, comfortable rocking at any campsite.
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The August issue of Outside Magazine dropped yesterday. In it, writer Mya Frazier and executive editor Michael Roberts investigate how Amazon is changing the outdoor market. Today, I interview Michael Roberts about the process, what was learned, and how only fools will predict what’s going to happen.
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Gregory introduces the next generation of suspension technology with the new FreeFloat, VersaFit and BioSync Systems.
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In this week’s show, I interview our “wintersports correspondent,” Teddy Schiavoni. Full disclosure: He had no idea he had an official title at Channel Mastery! But he’s earned it (and so much more) with his amazing insight and insider knowledge of snowsports, retail and the evolution of both industries.
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Wes and his team brought home the coveted Retailer of the Year award from Grassroots. In this episode, he shares the top takeaways from the Grassroots Connect buying show, which took place in Knoxville, Tenn., June 14-17, 2018.
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Therm-a-Rest has set the standard in innovation and design in outdoor sleep systems for more than 45 years. The legacy continues into spring 2019 as the brand unveils its new Fast & Light collection.
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The all-new Jade 53 from Gregory Packs offers backpackers a “revolution in pack comfort,” according to an independent panel of expert judges who this month awarded it a 2018 OutDoor Industry Award.
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As today’s guest, Larry Pluimer, says, “If you don’t have an Amazon strategy, you don’t have a brand strategy.” In today’s episode, Larry explains how Amazon approaches search and advertising, and what brands need to know.
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Wyoming Whiskey announces the release of its Steamboat Special Edition Straight Bourbon Whiskey with one thousand cases of Steamboat to be distributed exclusively in Wyoming beginning Friday, June 22nd.
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Frank Hugelmeyer is leading the RV Industry Association. On top of guiding this BOOMING industry, he’s also encouraging all factions of the outdoor rec economy to unify in one voice as part of the Outdoor Recreation Roundtable. His is a big picture vision that takes all the details into account.
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